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Research papers

New cultural maps for the 90's

RISC is monitoring social change in most developed countries in the world to service multi-national marketing operators and institutions. A yearly survey on 2.500 people by country provides a regular evaluation of the social and consumer trends that...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Larry Hasson, Michel Ladet
Company: RISC S.A.
September 1, 1994
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Citation

Hasson and Ladet (1994a, September 01). New cultural maps for the 90's. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/new-cultural-maps-for-the-90-s


Research papers

Anticipating social change in Eastern Europe

The purpose of this paper is to present RISC's experience in applying its specific socio-cultural expertise in the monitoring of social change to the former communist societies. The first part presents the ACE East program, its developments, and its...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Larry Hasson, Agnieszka Xrason
Company: RISC S.A.
June 15, 1993
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Citation

Hasson and Xrason (1993a, June 15). Anticipating social change in Eastern Europe. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/anticipating-social-change-in-eastern-europe


Research papers

How to take strategic options in the car industry for the year 2000

Since the beginning of the 20th century, the car has reflected and highlighted the values and symbols of its time, and is now considered as a central element in the day to day life of the modern society. 1. A car manufacturer currently needs four...

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Author: Bruno Colin
Company: RISC S.A.
June 15, 1992
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Citation

Colin, B. (1992a, June 15). How to take strategic options in the car industry for the year 2000. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/how-to-take-strategic-options-in-the-car-industry-for-the-year-2000


Research papers

New directions for innovation in products and services

With my European colleagues in RISC, we conducted in 1981-1983 the initial cycle of an ongoing program called "Anticipating Change in Europe" (ACE). In this program, we have compared all the information available to us on change in society and among...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Alain de Vulpian
Company: RISC S.A.
June 15, 1984
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Citation

de Vulpian, A. (1984a, June 15). New directions for innovation in products and services. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/new-directions-for-innovation-in-products-and-services


Research papers

New directions for innovation in products and services (French)

With my European colleagues in RISC, we conducted in 1981-1983 the initial cycle of an ongoing program called "Anticipating Change in Europe" (ACE). In this program, we have compared all the information available to us on change in society and among...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Alain de Vulpian
Company: RISC S.A.
June 15, 1984
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Citation

de Vulpian, A. (1984a, June 15). New directions for innovation in products and services (French). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/new-directions-for-innovation-in-products-and-services-french-


Research papers

Social change and its implications for policy-making in France

I want to dwell here, focusing on the case of France and drawing upon observational data accumulated by the 3 SC system (COFREMCA System for Monitoring Socio-Cultural Change). I shall begin by attempting to describe, in very broad terms, recent...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Alain de Vulpian
Company: RISC S.A.
June 18, 1980
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Citation

de Vulpian, A. (1980a, June 18). Social change and its implications for policy-making in France. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/social-change-and-its-implications-for-policy-making-in-france