Abstract:
With my European colleagues in RISC, we conducted in 1981-1983 the initial cycle of an ongoing program called "Anticipating Change in Europe" (ACE). In this program, we have compared all the information available to us on change in society and among consumers in Europe. We have drawn certain conclusions from this. One particularly clearcut conclusion is that we are on the brink of a tremendous surge of innovations, that there is a powerful call for innovation, but that innovations are finding it difficult to break through.
This could also be of interest:
Research Papers
New directions for innovation in products and services
Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Alain de Vulpian
Company: RISC S.A.
June 15, 1984
Research Papers
Understanding customers' naive theories of high-tech products and services
Catalogue: ESOMAR Congress 1999: The Race For Innovation
Author: Stefana Broadbent Carles
 
September 1, 1999
