Resources Library by ANA

Qualitative research into count line purchasing in self-service grocers

The research objectives were: 1. To determine housewives' attitudes to and motivationsbehind count line purchasing in self-service grocers;2. To determine housewives' reactions and attitudes todifferent forms of count line multipacks. About...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

April 1, 1972

What's in a name? Why Behaviorally? Why Now?

Shoppers were embracing digital retail prior to the pandemic, and COVID simply accelerated these changes. Now, the market research industry needs to evolve in light of the challenges for brands because of changes in consumer behavior. Alex Hunt, CEO...

Catalogue: Webinars 2021

Author: Alex Hunt

Company: Behaviorally

February 11, 2021

Yesterday, Today, & Tomorrow: Building a digital-first agency

What's it about?To mark the 50th anniversary of Behaviorally, the market leader for driving shopper growth, Alex Hunt (CEO) and Crispin Beale (President) sit down with Kristin Luck (Founder of Scalehouse and President of ESOMAR)What's in it for...

Catalogue: Webinars 2022

Authors: Alex Hunt, Crispin Beale, Kristin Luck

Company: Behaviorally

January 20, 2022

Facebook digital dimensions

Today, in our world of constant connectivity – consumers use their mobile and social media to share, tweet, pin, and like their favorite brands, deals, opinions, and perhaps most importantly – to consult on key purchase decisions. Social...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: Jayne Dow, Juliana Smith Holterhaus, Marion Beaufrere

June 15, 2014

Rousing recklessness

This paper is essential for marketers wanting clear guidance on how to induce impulse purchasing in traditional Indian outlets. Interesting profiles of the Indian shops , shopkeepers and shoppers, and the dynamics between them resulting in five types...

Catalogue: ESOMAR Retailing Industry Conference 2005

Authors: Sangeeta Gupta, Anjali Puri, Ashok Nair, Sucheta Govil

Company: Nielsen

April 19, 2005

How to work on Big Data and don't die trying (Spanish)

We will illustrate the challenges of big data and applied digital research to online shopping journeys, focusing on four frequent topics: the research approach, the analysis depth, the synthesis of contradictions within sources and the need of new...

Catalogue: Latin America 2017: #IN

Author: Valeria Bellani

Company: GfK

June 15, 2017

What do you plan to buy in the store today?

The paper presents results from a dual study based on pre- and post interviews with 600 grocery shoppers who shopped both virtually and in real life in 'the same store'.The shoppers were asked to identify products that they had just purchased on...

Catalogue: ESOMAR Retailing Industry Conference 2005

Authors: Bjørn Haugland, Ingvar Tjostheim

April 19, 2005

Electronic shopping

In my paper two vital distinctions are made; the distinction between shopping on the one hand and paying on the other the distinction between home access and public access systems. Following this the paper can be divided in four parts. The paper has...

Catalogue: ESOMAR Congress 1987

Author: Janny N. Lok

September 1, 1987

Usage of smartphones in shopping malls

In an era where respondents are losing interest in surveys faster than ever before, research using a mobile app is an ideal research technology for engaging with people at the point of experience. By surveying shoppers in Sweden close to the in-store...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: Johanna Fyrbjörk, Carsten Andreasen

Company: Ipsos MRBI

June 17, 2014