You searched for: "*"

The results has been filter on Tags containing Case Study.
ANA has found 399 results for you, in 195 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Webinars

Delivering business impact with an award-winning market insights platform

In this webinar, you'll learn everything you need to know about market insights platforms' how they help you to find insights, engage the business, drive intelligence, and research new insights. In a live software demo you'll see the three...

Catalogue: Webinars 2021
Authors: Elizabeth P. Morgan, Tim Burge
Company: Market Logic Software
January 21, 2021
×

Citation

Morgan and Burge (2021a, January 21). Delivering business impact with an award-winning market insights platform. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/delivering-business-impact-with-an-award-winning-market-insights-platform


Videos
×

Citation

Ford, S. (2020a, November 02). Applying AI to real shopper behaviour in real stores. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/applying-ai-to-real-shopper-behaviour-in-real-stores


Research papers

The evolution of product testing in the new digital world

This paper entails how CLTs can be adapted to today's needs by showcasing three case studies in the soft drinks category. We showcase how we used rapid prototyping to accelerate product development to shorten the time to market. Another case study...

Catalogue: Latin America 2020 - Insights Festival
Authors: Nikolai Reynolds, Anton Netkach, Anna Taranyan
Companies: IPSOS, PepsiCo
October 19, 2020
×

Citation

Reynolds, Netkach and Taranyan (2020a, October 19). The evolution of product testing in the new digital world. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/the-evolution-of-product-testing-in-the-new-digital-world


Research papers

Sustainable tourism

This paper explores the topic of sustainable tourism, making the case that it is the next big opportunity for Latin America. It does this by first introducing sustainable tourism as a concept and identifying key stakeholders who can be impacted by...

Catalogue: Latin America 2020 - Insights Festival
Author: Julia Fillingame
Company: Euromonitor International
October 19, 2020
×

Citation

Fillingame, J. (2020a, October 19). Sustainable tourism . ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/sustainable-tourism-


Videos

Augmented reality

Just as marketing and advertising have made augmented reality a tool to enrich the consumer experience with brands, it must also become allied for marketing research, especially in online studies.

Catalogue: Latin America 2020 - Insights Festival
Authors: Cristina Leo, Francisco Calixto
Companies: Synapsis, PepsiCo
October 19, 2020
×

Citation

Leo and Calixto (2020a, October 19). Augmented reality. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/augmented-reality-11626


Research papers

Augmented reality

Just as marketing and advertising have made augmented reality a tool to enrich the consumer experience with brands, it must also become allied for marketing research, especially in online studies.

Catalogue: Latin America 2020 - Insights Festival
Authors: Cristina Leo, Francisco Calixto
Companies: Synapsis, PepsiCo
October 19, 2020
×

Citation

Leo and Calixto (2020a, October 19). Augmented reality. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/augmented-reality


Videos

How to adapt product testing to new realities

Gaining a new perspective on how new technology and consumer reality is changing the requirements for product development.

Catalogue: Latin America 2020 - Insights Festival
Author: Nikolai Reynolds
Companies: IPSOS, PepsiCo
October 19, 2020
×

Citation

Reynolds, N. (2020a, October 19). How to adapt product testing to new realities. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/how-to-adapt-product-testing-to-new-realities


Research papers

Insights 24/7

How can we know in real-time what consumers want?It is necessary to stop resisting change, to go with new contexts and forms of communication by transforming research methodologies into a 24/7 look.

Catalogue: Latin America 2020 - Insights Festival
Authors: Damián Suárez, Sebastián Silva
Companies: Givaudan, Mega Research
October 19, 2020
×

Citation

Suárez and Silva (2020a, October 19). Insights 24/7. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/insights-24-7


Videos

Insights 24/7

How can we know in real-time what consumers want?It is necessary to stop resisting change, to go with new contexts and forms of communication by transforming research methodologies into a 24/7 look.

Catalogue: Latin America 2020 - Insights Festival
Authors: Damián Suárez, Sebastián Silva
Companies: Givaudan, Mega Research
October 19, 2020
×

Citation

Suárez and Silva (2020a, October 19). Insights 24/7. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/insights-24-7-11621