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Augmented reality

Date of publication: October 19, 2020

Catalogue: Latin America 2020 - Insights Festival

Companies: , PepsiCo

Authors: Cristina Leo, Francisco Calixto

Abstract:

Just as marketing and advertising have made augmented reality a tool to enrich the consumer experience with brands, it must also become allied for marketing research, especially in online studies.

Cristina Leo

Author

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Francisco Calixto

Author

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Videos

Augmented reality

Catalogue: Latin America 2020 - Insights Festival

Authors: Cristina Leo, Francisco Calixto

Companies: Synapsis, PepsiCo

October 19, 2020

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Citation

Leo and Calixto (2020a, October 19). Augmented reality. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/augmented-reality-11626


Research Papers

Augmented Reality: A Critical Part of Your Toolkit

Catalogue: Congress 2023

Authors: Aarti Bhaskaran, Heather OShea

 

September 27, 2023

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Citation

Bhaskaran and OShea (2023a, September 27). Augmented Reality: A Critical Part of Your Toolkit. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/augmented-reality-a-critical-part-of-your-toolkit


Videos

Augmented Reality: A Critical Part of Your Toolkit

Catalogue: Congress 2023

Authors: Aarti Bhaskaran, Heather OShea

Companies: Snap Inc., Alter Agents

September 27, 2023

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Citation

Bhaskaran and OShea (2023a, September 27). Augmented Reality: A Critical Part of Your Toolkit. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/augmented-reality-a-critical-part-of-your-toolkit-12167


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Citation

Leo and Calixto (2020a, October 19). Augmented reality. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/augmented-reality-a-critical-part-of-your-toolkit-12167