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Oberholzer and Novick (2019a, April 08). TV real-time engagement!. ANA - ESOMAR. Retrieved December 12, 2024, from
https://ana.esomar.org/documents/tv-real-time-engagement-
Decock and De Pelsmacker (2000a, January 01). Emotions matter. ANA - ESOMAR. Retrieved December 12, 2024, from
https://ana.esomar.org/documents/emotions-matter
B.V., E. (1991a, June 01). Marketing and research today (June 1991). ANA - ESOMAR. Retrieved December 12, 2024, from
https://ana.esomar.org/documents/marketing-and-research-today-june-1991-
Standen and Factor (1988a, June 15). Recall and persuasion . ANA - ESOMAR. Retrieved December 12, 2024, from
https://ana.esomar.org/documents/recall-and-persuasion-
Riphagen, R. (1985a, November 06). The commercial communications mix. ANA - ESOMAR. Retrieved December 12, 2024, from
https://ana.esomar.org/documents/the-commercial-communications-mix
, C. (1979a, September 01). Attitudes to Lucozade and Lucozade advertising. ANA - ESOMAR. Retrieved December 12, 2024, from
https://ana.esomar.org/documents/attitudes-to-lucozade-and-lucozade-advertising
, C. (1979a, September 01). Qualitative research on 'Big Softy' commercial at development stage. ANA - ESOMAR. Retrieved December 12, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-big-softy-commercial-at-development-stage
, C. (1979a, August 01). Qualitative research into Natwest press advertising. ANA - ESOMAR. Retrieved December 12, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-natwest-press-advertising
, C. (1979a, July 01). Multiflex commercial pretest. ANA - ESOMAR. Retrieved December 12, 2024, from
https://ana.esomar.org/documents/multiflex-commercial-pretest