Abstract:
The specific objectives for this research were, therefore:
1. To examine the current image of Lucozade and any shifts in attitude which may be taking place especially in relation to recent advertising and changes in the market;
2. To analyze the effects of the 'Bicycle' and 'Nature Trail' advertising campaign and the current level of interest in these advertisements;
3. To explore reactions to the modified 'Bicycles' advertisement omitting the convalescent sequence;
4, To assess the impact of the U.K. commercial 'Up and Down' and the effects that could be expected from the changes in the revised version.
Research Reports
Qualitative research into Lucozade advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
August 1, 1978
Research Reports
Lucozade research for Beecham of Ireland Ltd.
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
March 1, 1978
Research Reports
Qualitative research into Lucozade advertising developments
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
May 1, 1977
