Attitudes to Lucozade and Lucozade advertising
The specific objectives for this research were, therefore:
1. To examine the current image of Lucozade and any shifts in attitude which may be taking place especially in relation to recent advertising and changes in the market;
2. To analyze the effects of the 'Bicycle' and 'Nature Trail' advertising campaign and the current level of interest in these advertisements;
3. To explore reactions to the modified 'Bicycles' advertisement omitting the convalescent sequence;
4, To assess the impact of the U.K. commercial 'Up and Down' and the effects that could be expected from the changes in the revised version.
- This could also be of interest