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Attitudes to Lucozade and Lucozade advertising

Date of publication: September 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The specific objectives for this research were, therefore:

1. To examine the current image of Lucozade and any shifts in attitude which may be taking place especially in relation to recent advertising and changes in the market;

2. To analyze the effects of the 'Bicycle' and 'Nature Trail' advertising campaign and the current level of interest in these advertisements;

3. To explore reactions to the modified 'Bicycles' advertisement omitting the convalescent sequence;

4, To assess the impact of the U.K. commercial 'Up and Down' and the effects that could be expected from the changes in the revised version. 

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

, C. (1979a, September 01). Attitudes to Lucozade and Lucozade advertising. ANA - ESOMAR. Retrieved April 29, 2025, from


https://ana.esomar.org/documents/attitudes-to-lucozade-and-lucozade-advertising