Back

Recall and persuasion

Date of publication: June 15, 1988

Catalogue: Seminar 1988: International Marketing Reserarch

Company:

Authors: Patrick G. M. Standen, Stephen Factor

Abstract:

Over a two year period the authors have been involved in the development of a new commercial testing system, that brings together, for the first time, measures of on-air recall and persuasion. The system named AD-VISOR, became officially operational in September 1987, for use in all the major markets of western Europe. The paper illustrates the problems and opportunities of European testing. Practical experience of evaluating commercials across Europe is discussed with the aid of case histories.

Patrick G. M. Standen

Author

This is a long description of some author details.

Stephen Factor

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Advertising testing measuring recall and persuasion

Catalogue: ESOMAR Congress 1987

Author: Anja Schweiker

Company: Burke, Inc.

September 1, 1987

×

Citation

Schweiker, A. (1987a, September 01). Advertising testing measuring recall and persuasion. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/advertising-testing-measuring-recall-and-persuasion


Research Papers

Outdoor advertising recall

Catalogue: ESOMAR/ARF WAM Conference 2004: Online

Authors: Anne Cunningham, Renita Coleman

 

June 14, 2004

×

Citation

Cunningham and Coleman (2004a, June 14). Outdoor advertising recall. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/outdoor-advertising-recall


Research Papers

Comparability in the measurement of advertising persuasion

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?

Authors: Arne Krogh Nielsen, Lorenz C. Andersen

 

June 15, 1983

×

Citation

Nielsen and Andersen (1983a, June 15). Comparability in the measurement of advertising persuasion. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/comparability-in-the-measurement-of-advertising-persuasion


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Standen and Factor (1988a, June 15). Recall and persuasion . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/comparability-in-the-measurement-of-advertising-persuasion