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Recall and persuasion

Date of publication: June 15, 1988

Catalogue: Seminar 1988: International Marketing Reserarch

Company:

Authors: Patrick G. M. Standen, Stephen Factor

Abstract:

Over a two year period the authors have been involved in the development of a new commercial testing system, that brings together, for the first time, measures of on-air recall and persuasion. The system named AD-VISOR, became officially operational in September 1987, for use in all the major markets of western Europe. The paper illustrates the problems and opportunities of European testing. Practical experience of evaluating commercials across Europe is discussed with the aid of case histories.

Patrick G. M. Standen

Author

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Stephen Factor

Author

This is a long description of some author details.

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Schweiker, A. (1987a, September 01). Advertising testing measuring recall and persuasion. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/advertising-testing-measuring-recall-and-persuasion


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Authors: Arne Krogh Nielsen, Lorenz C. Andersen

 

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Nielsen and Andersen (1983a, June 15). Comparability in the measurement of advertising persuasion. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/comparability-in-the-measurement-of-advertising-persuasion


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Citation

Standen and Factor (1988a, June 15). Recall and persuasion . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/outdoor-advertising-recall