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Qualitative research on 'Big Softy' commercial at development stage

Date of publication: September 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

A new campaign for Kraft Philadelphia cheese was developed by JWT, with the aim of going on the air in Spring 1979. Hence, research was required to test responses to 'Big Softy' and give some indications in regard to the final detailed execution and casting. 

CRAM/Peter Cooper Archive

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Citation

, C. (1979a, September 01). Qualitative research on 'Big Softy' commercial at development stage. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-benson-hedges-driving-commercial