Abstract:
A new campaign for Kraft Philadelphia cheese was developed by JWT, with the aim of going on the air in Spring 1979. Hence, research was required to test responses to 'Big Softy' and give some indications in regard to the final detailed execution and casting.
This could also be of interest:
Research Reports
Qualitative research on 'incident' commercial
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
January 1, 1976
Research Reports
Qualitative research on new Silvikrin commercial
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
May 1, 1970
Research Reports
Qualitative research on Benson & Hedges 'driving' commercial
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
March 17, 1973
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