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Videos

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Videos

Catalyst for change

In this presentation, the speaker will talk about how digital consumption is forcing the media researchers to think differently about how the research methods and will present some examples and case studies in how NBCUniversal did that. 

Catalogue: Client Summit 2019- Spring Edition
Author: Jonathan Bohm
June 27, 2019

Videos

Videos

Programmatic TV meets new technology-driven TV behaviour data

The future of the television begins and ends with measurement. This session will go through the challenges and opportunities with programmatic TV and the new data sources that fuel the programmatic opportunity.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Daniel Tjondronegoro
January 15, 2017

Videos

Measurement and definitions are inseparable

We cannot measure properly, if we don’t know what we want to measure. It sounds so simple and it looks boring to pay attention to the issue of definitions in media and market research. But we run into useless discussions if we do not understand...

Catalogue: Seminar 2016: Media Return on Investment
Author: Leendert van Meerem
June 15, 2016