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Research papers

The art of research

A picture shows at a glance what it takes a dozen pages of a book to expound. Working with pictures within market research presents its own challenges and opportunities. Experience the power of images in our research art exhibition. The exhibition...

Catalogue: Congress 2013: Think Big
Authors: Filip De Boeck, Joeri Van den Bergh, Stefano Tabogo, Alice Merlo, Annelies Verhaeghe
Company: InSites Consulting
September 26, 2013


See the data, be the data

Data visualisation in the market research context needs to do three things:1. Convey information in a quick, easily understandable and memorable way. 2. Engage with the audience – get them thinking about what the information might mean, how they...

Catalogue: Congress 2013: Think Big
Author: Deb Sleep
June 15, 2013

Research papers

The future looks creative

Collaborating with external experts, particularly designers, in order to attract and develop new skills, opportunities and solutions for delivering insight in more visual and more creative ways is advocated in this presentation. Our industry is...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Laura Fry, Kath Harding
Company: GfK
November 8, 2012

Research papers

The future is hybrid

This paper will show how qualitative creative development expertise can be cross bred with online research to create a powerful new hybrid technique. Broadband means we can now do many of the classic qualitative ranking and projective techniques...

Catalogue: Qualitative 2008: Consumer Choice
Author: Chris Forrest
November 20, 2008

Research papers

Flood warning

How can traditional research techniques accurately, yet sensitively and dispassionately capture the impact of a traumatic event on the lives of ordinary people? How do you begin to disentangle a complex, unique and emotionally charged natural...

Catalogue: Congress 2008: Frontiers
Authors: Krishan Lathigra, Philippa Makepeace, Amrita Sood
Company: GfK
September 26, 2008

Research papers

Getting animated about emotion

This paper describes a new a brand new approach to measuring emotion, called Metaphorix&trade. Using Web 2.0, Metaphorix? brings metaphors to life though animated visuals, into which the respondent projects himself through a self-selected avatar....

Catalogue: Congress 2008: Frontiers
Author: David Penn
Company: Conquest
September 26, 2008

Research papers

Crossing the frontier

Research still needs to be more actively involved in turning results into strategy and strategy into action. In brief, we need to be more than researchers, we need to be consultants. We will introduce a future business model positioning itself at the...

Catalogue: Congress 2008: Frontiers
Authors: Godehard Wakenhut, René Kaufmann
September 26, 2008

Research papers

Truth in measurement

This presentation reviews a number of studies that have examined visual, interactive tasks in online surveys in comparison to other verbal, and less interactive, alternatives. In many cases, while the respondents enjoyed doing these tasks, they took...

Catalogue: Congress 2007: Excellence
Authors: John Bremer, Randall K. Thomas, George Terhanian, Mick P. Couper
Company: Harris Interactive (Europe)
September 19, 2007

Research papers

The art of research narratives

There will be critical changes in the communication of research data over the next five to ten years, as corporations place increased value on successful research transfer.Entertainment methods of 'visual storytelling' will gather momentum as an...

Catalogue: Congress 2006: Foresight
Authors: Alec Bernstein, Laura Robin, Monika Zych
Company: BMW Group
June 15, 2006