The future is hybrid

Date of publication: November 20, 2008

Author: Chris Forrest

Abstract:

This paper will show how qualitative creative development expertise can be cross bred with online research to create a powerful new hybrid technique. Broadband means we can now do many of the classic qualitative ranking and projective techniques online. Whereas most online surveys are so boring that over half the participants abandon before the end, ours has lots of lovely visual drag and drop elements and is so sweet that, like a good focus group, when it finishes people are sad it's over.

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