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Research papers

Research and the democratic process

While the buyers of goods and services usually rely on solid quality criteria to check the quality of what they buy, the clients of consulting service enterprises, such as market or opinion research firms, rarely do so. As a result, the clients make...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Elisabeth Noelle-Neumann
March 1, 1979
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Citation

Noelle-Neumann, E. (1979a, March 01). Research and the democratic process. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-and-the-democratic-process


Research papers

The use of survey data in the decision making process

This paper concentrates on the role of social survey researchers as middle man between the citizen and government in this information interface. It draws attention to some of the factors, from both sides, affecting the quality of survey material, and...

Catalogue: Seminar 1978: Social Research in the Public Sector
Author: Jean A. Todd
December 1, 1978
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Citation

Todd, J. A. (1978a, December 01). The use of survey data in the decision making process. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-use-of-survey-data-in-the-decision-making-process


Research papers

Beyond the boundaries of response

This paper will deal particularly with the response rate, using various sample-designs, and its bearing on the reliability of the results. The extent to which research findings are dependent on regional dispersion, however, will be treated in a...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Jean F. K. Dinjens, C. J. M. Pooters
September 1, 1978
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Citation

Dinjens and Pooters (1978a, September 01). Beyond the boundaries of response . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/beyond-the-boundaries-of-response-


Research papers

Are telephone interviews a useful alternative in image research?

Sceptical opinions have been voiced about the use of telephone interviews, in spite of its advantages. In particular in countries with a low degree of telephone penetration the lower representativity of the sample and consequently, poorer survey...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Tjarko H. Veldman
September 1, 1978
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Citation

Veldman, T. H. (1978a, September 01). Are telephone interviews a useful alternative in image research?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/are-telephone-interviews-a-useful-alternative-in-image-research-


Research papers

Specific problems of data collection and data control in industrial survey research

The purpose of this paper is to discuss certain specific problems associated with the collection of data in industrial survey research and to present information control procedures which can be set up to remedy those difficulties. It is proposed in...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Author: Daniel Debomy
November 1, 1977
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Citation

Debomy, D. (1977a, November 01). Specific problems of data collection and data control in industrial survey research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/specific-problems-of-data-collection-and-data-control-in-industrial-survey-research


Research papers

Some advantages of self completed questionnaire in surveys on life styles or socio cultural trends

Studies on life styles or socio-cultural trends, which are generally based on questionnaires with 200 to 300 items or questions, usually involves the administering of self-completed questionnaires. This method not only has the advantage of being more...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Authors: Yves Rickebusch, Corinne Polycarpe
November 1, 1977
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Citation

Rickebusch and Polycarpe (1977a, November 01). Some advantages of self completed questionnaire in surveys on life styles or socio cultural trends. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/some-advantages-of-self-completed-questionnaire-in-surveys-on-life-styles-or-socio-cultural-trends


Research papers

Sources of error in the personal interview

This paper is concerned with the quality of the data derived from the personal interview. The possible sources of error at each stage of the interview are examined. Error arising from the selection of respondents by the interviewer, and from faulty...

Catalogue: The European Marketing Research Review 1972
Author: Joan Macfarlane Smith
June 15, 1972
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Citation

Macfarlane Smith, J. (1972a, June 15). Sources of error in the personal interview. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/sources-of-error-in-the-personal-interview


Research papers

Concerning the increasing quantity of data supplied for a market survey

This document describes a new method of selecting variables based on the data theory. It appears, indeed, that every day we are faced with prolific data some of which, individually, or in combinations, could be ignored without detriment to the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Jean Paul Aimetti, Jean Luis Brousse
June 15, 1972
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Citation

Aimetti and Brousse (1972a, June 15). Concerning the increasing quantity of data supplied for a market survey. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/concerning-the-increasing-quantity-of-data-supplied-for-a-market-survey


Research papers

Concerning the increasing quantity of data supplied for a market survey (French)

This document describes a new method of selecting variables based on the data theory. It appears, indeed, that every day we are faced with prolific data some of which, individually, or in combinations, could be ignored without detriment to the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Jean Paul Aimetti, Jean Luis Brousse
June 15, 1972
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Citation

Aimetti and Brousse (1972a, June 15). Concerning the increasing quantity of data supplied for a market survey (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/concerning-the-increasing-quantity-of-data-supplied-for-a-market-survey-french-