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Closing Keynote: Humberto Polar

Humberto Polar Partner/Chief Creative Officer at The Juju, Mexico

Catalogue: Latin America 2023
Author:
April 25, 2023
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Citation

(2023a, April 25). Closing Keynote: Humberto Polar . ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/closing-keynote-humberto-polar-


Research papers

Hurry up! And wait! The road to research impact

This paper re-examines the role and management of Consumer Insights in major corporations. It tracks progress made in the intervening seven years towards more strategic, proactive role for research and analytics and ask why that progress appears to...

Catalogue: Congress 2016: #WOW
Authors: Simon Chadwick, Christine Barton, Ravi Dhar
September 22, 2016
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Citation

Chadwick, Barton and Dhar (2016a, September 22). Hurry up! And wait! The road to research impact. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/hurry-up-and-wait-the-road-to-research-impact-8876


Magazines

Research World (September 2001)

If Corporate Communications firms are to survive in the network economy they must offer their clients solutions for communications strategy. They must also create stories and experiences for the clients of their clients, integrated in a creative...

Catalogue: Research World 2001
Author: ESOMAR B.V.
September 1, 2001
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Citation

B.V., E. (2001a, September 01). Research World (September 2001). ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/research-world-september-2001-


Research papers

The corporate banking customer

Corporate banking research is helping banks, and especially US banks to design and market services for corporate customers in their own domestic markets, and internationally. Despite the current economic and financial situation, research can help...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Authors: N. Spencer, Mervyn Flack, Peter Bartram
Company: Harris Interactive (Europe)
February 1, 1975
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Citation

Spencer, Flack and Bartram (1975a, February 01). The corporate banking customer. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/the-corporate-banking-customer


Research papers

Evaluating the corporate marketing policies of retail organisations

This paper defines the corporate marketing objectives of retail organisations; and suggests ways in which market research can evaluate their achievement.

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Martin Simmons
June 15, 1972
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Citation

Simmons, M. (1972a, June 15). Evaluating the corporate marketing policies of retail organisations. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/evaluating-the-corporate-marketing-policies-of-retail-organisations