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Hurry up! And wait! The road to research impact

Date of publication: September 22, 2016

Catalogue: Congress 2016: #WOW

Authors: Simon Chadwick, Christine Barton, Ravi Dhar

Abstract:

This paper re-examines the role and management of Consumer Insights in major corporations. It tracks progress made in the intervening seven years towards more strategic, proactive role for research and analytics and ask why that progress appears to be so slow. What are the key drivers of success for a CI function and what are the barriers that are holding us back?

Simon Chadwick

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Christine Barton

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Ravi Dhar

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Chadwick, Dhar and Barton (2016a, June 15). Hurry up! And wait! The road to research impact. ANA - ESOMAR. Retrieved April 18, 2024, from


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Chadwick, Barton and Dhar (2016a, September 22). Hurry up! And wait! The road to research impact. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-road-to-happiness