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Research World (September 2001)

Date of publication: September 1, 2001

Catalogue: Research World 2001

Author: ESOMAR B.V.

Abstract:

If Corporate Communications firms are to survive in the network economy they must offer their clients solutions for communications strategy. They must also create stories and experiences for the clients of their clients, integrated in a creative business strategy. Firms must rise to the challenge of Human Talent and develop entrepreneurs and attract and retain talented employees, or, as summarised by one CEO: "I have only two priorities: One for Human Talent and one for Corporate Communications with Creative Business Ideas."

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