Abstract:
If Corporate Communications firms are to survive in the network economy they must offer their clients solutions for communications strategy. They must also create stories and experiences for the clients of their clients, integrated in a creative business strategy. Firms must rise to the challenge of Human Talent and develop entrepreneurs and attract and retain talented employees, or, as summarised by one CEO: "I have only two priorities: One for Human Talent and one for Corporate Communications with Creative Business Ideas."
Magazines
Research World (November-December 2013)
Catalogue: Research World 2013
Author: ESOMAR B.V.
 
December 15, 2013
Research Papers
Product innovation
Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: Alan Sheppard
 
February 1, 1979
