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Research papers

How can a Chinese manufacturer discover their international customers through integrated methodologies?

Target consumers for many Chinese manufacturers are based internationally, and accessing an accurate view of their audience is more imperative than for those living in the same culture as their market. As Chervon expands further into the US and...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Jeff Tsui, Alex Tu
Company: Kantar
May 9, 2017
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Citation

Tsui and Tu (2017a, May 09). How can a Chinese manufacturer discover their international customers through integrated methodologies?. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/how-can-a-chinese-manufacturer-discover-their-international-customers-through-integrated-methodologies-


Research papers

The segmentation revival

This paper is a practical guide to designing efficient cross cultural segmentation research in response to the growing revival of interest in this form of research from the global marketing industry. It is based upon the authors' collective...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Alexander Wheatley, Jason Brownlee, Jon Puleston
Company: Kantar
May 9, 2017
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Citation

Wheatley, Brownlee and Puleston (2017a, May 09). The segmentation revival. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/the-segmentation-revival-8992


Videos

The icon experiments

This presentation will present the result of some ground breaking primary research exploring the communication power of icons and infographics in both the gathering and communication of research data.

Catalogue: Congress 2015: Revelations
Authors: Adam Frost, Jon Puleston, Satsuki Suzuki, Tobias Sturt
Company: Kantar
June 15, 2015
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Citation

Frost, Puleston, Suzuki and Sturt (2015a, June 15). The icon experiments. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/the-icon-experiments


Videos

Will they like it

Jon Puleston takes a look at how consumer decision making is becoming more socially influenced and the impact this is having on consumer behaviour and the potentially dramatic implications for brands.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Jon Puleston
Company: Kantar
May 23, 2018
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Citation

Puleston, J. (2018a, May 23). Will they like it. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/will-they-like-it


Research papers

Ensuring data integrity for business decisions

While online panels can reduce the cost and time it takes to undertake research, there is often little understanding of how the quality of the panel affects data integrity and importantly the ability to make reliable business decisions based on the...

Catalogue: Panel Research 2006
Authors: Birgi Martin, Jenny Koo, David Day, Ralph Risk
Company: Kantar
October 8, 2006
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Citation

Martin, Koo, Day and Risk (2006a, October 08). Ensuring data integrity for business decisions. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/ensuring-data-integrity-for-business-decisions


Research papers

Respondent engagement

Automation makes it easy to ask more from our respondents without fully considering the impact on engagement. While video and voice techniques offer hope to increase insight, do these just make it more difficult to engage respondents? We examined the...

Catalogue: Congress 2016: #WOW
Authors: Sherri Stevens, Stefan Kuegler, Jason Morris
Companies: KANTAR TNS Malaysia, Kantar
September 22, 2016
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Citation

Stevens, Kuegler and Morris (2016a, September 22). Respondent engagement. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/respondent-engagement-8886


Videos

How can a Chinese manufacturer discover their international customers through integrated methodologies?

Target consumers for many Chinese manufacturers are based internationally, and accessing an accurate view of their audience is more imperative than for those living in the same culture as their market. As Chervon expands further into the US and...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Alex Tu, Jeff Tsui
Company: Kantar
December 4, 2017
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Citation

Tu and Tsui (2017a, December 04). How can a Chinese manufacturer discover their international customers through integrated methodologies?. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/how-can-a-chinese-manufacturer-discover-their-international-customers-through-integrated-methodologies--9207


Videos

The segmentation revival

This presentation is a practical guide to designing efficient cross cultural segmentation research in response to the growing revival of interest in this form of research from the global marketing industry. It is based upon the authors' collective...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Jason Brownlee, Jon Puleston
Company: Kantar
December 4, 2017
×

Citation

Brownlee and Puleston (2017a, December 04). The segmentation revival. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/the-segmentation-revival


Research papers

The quest to design the perfect icon

This paper outlines our quest to design the perfect icon for use in surveys and understand more about the effective role of visuals in surveys.

Catalogue: Congress 2015: Revelations
Authors: Jon Puleston, Satsuki Suzuki
Company: Kantar
October 1, 2015
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Citation

Puleston and Suzuki (2015a, October 01). The quest to design the perfect icon. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/the-quest-to-design-the-perfect-icon