Introducing 10 diagnostic techniques to help optimize your mobile surveys
Abstract:
How healthy is your survey? Are all the questions in your survey working efficiently? Is your survey performing above or below benchmark standards? In this session Steve Wigmore and Alex Wheatley will discuss 10 diagnostic techniques which everybody in research can undertake to check the health of their surveys and give some tips on better ways to ask questions, resolve common data problems and improve the performance of their surveys.
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