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Are we getting worse at political polling?

Date of publication: November 10, 2017

Catalogue: Congress 2017: Visionary

Company:

Author: Jon Puleston

Abstract:

The accuracy of polling has been under the serious spotlight over the last couple of years. This presentation will deliver some preliminary analysis from an international review of historical published polling data from 25 countries compiled by Kantar which will answer this question and also help market researcher understand better why polls don't always predict election results.

Jon Puleston

Author

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Research Papers

Are we getting worse at political polling?

Catalogue: Congress 2017: Visionary

Author: Jon Puleston

Company: Kantar

September 3, 2017

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Citation

Puleston, J. (2017a, September 03). Are we getting worse at political polling?. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/are-we-getting-worse-at-political-polling-


Research Papers

Opinion polling in Ireland

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Author: John F. Meagher

 

June 15, 1980

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Citation

Meagher, J. F. (1980a, June 15). Opinion polling in Ireland. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/opinion-polling-in-ireland


Research Papers

Opinion polling

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Humphrey Taylor

 

September 1, 1998

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Citation

Taylor, H. (1998a, September 01). Opinion polling . ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/opinion-polling-


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Citation

Puleston, J. (2017a, November 10). Are we getting worse at political polling?. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/opinion-polling-