Are we getting worse at political polling?

Date of publication: November 10, 2017

Company: Kantar

Author: Jon Puleston

Abstract:

The accuracy of polling has been under the serious spotlight over the last couple of years. This presentation will deliver some preliminary analysis from an international review of historical published polling data from 25 countries compiled by Kantar which will answer this question and also help market researcher understand better why polls don't always predict election results.

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