Resources Library by ANA

The first 50 years of the advertising research foundation

"A new organisation to be known as the Advertising Research Foundation was formed at a meeting of advertiser and agency executives held on February 11th at the Union League Club of New York". That’s how the press release from the Association of...

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

January 1, 1990

Users' working party report on 1989 activities

It is the intention of ESOMAR to increase its value to Research Users. To this end, ESOMAR has created a "Users' Working Party". Since this group and its efforts are in their infancy, it seems advantageous to shortly review the "Background" birth...

Catalogue: ESOMAR Congress 1989

Author: Kenneth J. Alman

September 1, 1989

Managing scanner data

In West Germany a retail scanner panel is successfully operated by an independent, non-profit organisation jointly owned by retailers and manufacturers. User companies now have easy and cheap access to raw retail panel data, gdp Marktanalysen...

Catalogue: ESOMAR Congress 1989

Authors: Clemens Steckner, Rainer Aldag

September 1, 1989

The Nielsen consumer single source approach

Many people are talking about Single Source, most of the time without giving a precise definition of what have to be understood under this concept. The aim of this paper is an attempt to clarify the question in trying to make a distinction between...

Catalogue: ESOMAR Congress 1989

Authors: Bruno Colin, Alain Pioche

Company: Nielsen

September 1, 1989

Telematics and retail trade

This study is focussed on the consequences of these so-called tele-information services for the structure and the developments in the distribution of consumer goods in the nineties. The study was based on literature-research and a lot of...

Catalogue: Seminar 1989: Adding Value To Retail Offerings

Author: Jan G. A. M. de Jong

June 15, 1989

Typology of the marketing strategy in the perfume industry (French)

We can date the introduction of the marketing concept into the fragrance industry back to at most 20 years. Some of the key actors of this industry are still questioning the validity of these concepts, at least when considering the upper segment of...

Catalogue: Seminar 1989: Research For Flavours And Fragrances

Author: Alain Charrueau

June 15, 1989

Typology of the marketing strategy in the perfume industry

We can date the introduction of the marketing concept into the fragrance industry back to at most 20 years. Some of the key actors of this industry are still questioning the validity of these concepts, at least when considering the upper segment of...

Catalogue: Seminar 1989: Research For Flavours And Fragrances

Author: Alain Charrueau

June 15, 1989

Productivity in international research

The main argument is that the methods and the facilities for designing and controlling multi-country research have evolved from the primitive approach of the 1950's to a sophisticated and versatile methodology which is still being developed and...

Catalogue: ESOMAR Congress 1988

Author: Michael Wilsdon

September 1, 1988

The ethical dilemmas of the market researcher

The success of the market research industry over the past 40 years has led it into techniques and applications which were not anticipated by its original founders. As a result an increasing number of researchers are becoming involved in other related...

Catalogue: ESOMAR Congress 1988

Authors: Mary Bartram, Peter Bartram

September 1, 1988