Abstract:

In West Germany a retail scanner panel is successfully operated by an independent, non-profit organisation jointly owned by retailers and manufacturers. User companies now have easy and cheap access to raw retail panel data, gdp Marktanalysen developed gdp ScanBase, a scanner data base and analysis system, which enables management to extract meaningful information supporting decisions from scanner data on their own. The article describes methods, systems and solutions which have been applied to easily gain automated insight into the depth of retail trading.