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Videos
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Citation

B.V. and Ascarrunz (2018a, May 14). YES (Young ESOMAR Society) surprise . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/yes-young-esomar-society-surprise-


Videos

Millennial lens (Spanish)

There are more than 200,000,000 millennials in America: more than total population of 7 countries (Colombia, Argentina, Peru, Ecuador, Paraguay, Panama and Canada). Almost 2 times Mexico's population. Same size as Brazil. 65% of US size. More than...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Constanza Cilley
Company: Voices! Research & Consultancy
May 14, 2018
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Citation

Cilley, C. (2018a, May 14). Millennial lens (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/millennial-lens-spanish-


Videos

Youth in flux: Unapologetic. Sensitive. Restless

Youth In Flux examines the new reality of youth around the world, their individual and collective goals, and the life strategies they use to survive and thrive in a difficult world. Learn how a highly collaborative process between client, agency and...

Catalogue: Congress 2017: Visionary
Authors: Pernille Kok-Jensen, James Guerrier, Christian Kurz, Sammy Kong
Company: MARE
November 27, 2017
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Citation

Kok-Jensen, Guerrier, Kurz and Kong (2017a, November 27). Youth in flux: Unapologetic. Sensitive. Restless. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/youth-in-flux-unapologetic-sensitive-restless


Videos

My Vision

At the age of 14 Laura Dekker-Thielmann set off on a journey to sail solo around the world, with the blessing of her parents but not of the Dutch government. She completed the journey when she was 16 years old which made her the youngest person to...

Catalogue: Congress 2017: Visionary
Author: Laura Dekker
November 10, 2017
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Citation

Dekker, L. (2017a, November 10). My Vision . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/my-vision-


Videos
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Citation

Lopez, R. (2017a, June 15). Exploring the profiles of digital consumers and millennials in Bolivia (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/exploring-the-profiles-of-digital-consumers-and-millennials-in-bolivia-spanish-


Videos

Just kidding (Spanish)

Just after food, humor is an important symbol of Mexican pride. We like to think that our humor is unique and unmatched, which has turned it into a given for all Mexicans and, thus, a difficult subject to approach through traditional methodologies....

Catalogue: Latin America 2017: #IN
Authors: Pamela Gutierrez Sanchez, Salvador Mata
June 15, 2017
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Citation

Sanchez and Mata (2017a, June 15). Just kidding (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/just-kidding-spanish-


Videos
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Citation

Burr, Kirk and Raben (2016a, September 18). Ceremony: YES (Young ESOMAR Society) Competition Winners . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/yes-young-esomar-society-competition-winners-


Videos

The walking Z

Every generation writes their own story. Up-close and personal with GenerationZ! Winning young consumers when they have reached legal drinking age is of highest priority for AB-InBev. In order to predict what the future of marketing could look like,...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Marco Gruhn, Kerstin Klaer
Company: AB InBev
June 15, 2016
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Citation

Gruhn and Klaer (2016a, June 15). The walking Z. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/-the-walking-z


Videos

Chinese gen Y: The generation of opportunities

This paper offers the key findings from a study done on Generation Y (born 1980 to 1990) in China, providing a close look at these new Chinese super consumers that shape the presence and the future of the mass Chinese consumer society. By exploring...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Sami Wong, Dirk Ziems
Company: concept m research + consulting GmbH
June 15, 2016
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Citation

Wong and Ziems (2016a, June 15). Chinese gen Y: The generation of opportunities. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/chinese-gen-y-the-generation-of-opportunities-8697