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Delaney, T. F. (1992a, June 15). Great expectations. ANA - ESOMAR. Retrieved May 16, 2024, from
https://ana.esomar.org/documents/great-expectations
Bo and Krief (1991a, June 15). Towards a qualitative control of television sponsorship of television sponsorship. ANA - ESOMAR. Retrieved May 16, 2024, from
Morris, A. (1987a, September 01). There are as many deals as there are programmes . ANA - ESOMAR. Retrieved May 16, 2024, from
https://ana.esomar.org/documents/there-are-as-many-deals-as-there-are-programmes-
Hayes and Otker (1987a, September 01). Judging the efficiency of sponsorship. ANA - ESOMAR. Retrieved May 16, 2024, from
https://ana.esomar.org/documents/judging-the-efficiency-of-sponsorship
Traylor, Shuman and Gross (1987a, September 01). Corporate sponsorship of arts and sports events in North America. ANA - ESOMAR. Retrieved May 16, 2024, from
https://ana.esomar.org/documents/corporate-sponsorship-of-arts-and-sports-events-in-north-america
Simmons, M. (1986a, August 01). Research on âbelow the lineâ expenditure. ANA - ESOMAR. Retrieved May 16, 2024, from
https://ana.esomar.org/documents/research-on-below-the-line-expenditure
Pike and Spiers (1985a, November 06). Utilising the medium of contemporary music. ANA - ESOMAR. Retrieved May 16, 2024, from
https://ana.esomar.org/documents/utilising-the-medium-of-contemporary-music
Kohl and Otker (1985a, November 06). Sponsorship. ANA - ESOMAR. Retrieved May 16, 2024, from
https://ana.esomar.org/documents/sponsorship
Turner, S. (1985a, November 06). Sponsorship. ANA - ESOMAR. Retrieved May 16, 2024, from
https://ana.esomar.org/documents/sponsorship-2692