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There are as many deals as there are programmes

Date of publication: September 1, 1987

Catalogue: ESOMAR Congress 1987

Author: Alan Morris

Abstract:

The paper shows that the accelerating changes in media and advertising practices have created an environment in which programme sponsorship will thrive. Based on a thorough analysis of the main strategic trends in Europe, North America and the rest of the world, the paper shows that media budgets will increasingly be devoted directly to the development of programming.

Alan Morris

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Citation

Moiguer, Karol, Soto, Bargagna and Petris (2002a, May 12). How many countries are there in one country? . ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/how-many-countries-are-there-in-one-country-


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Byfield and Dodson (1994a, June 15). You can't sell to them if they are not there. ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/you-can-t-sell-to-them-if-they-are-not-there


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Citation

Morris, A. (1987a, September 01). There are as many deals as there are programmes . ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/are-there-bounds-on-brand-equity-