Resources Library by ANA

Breaking Through Internal Innovation Barriers

In today's hyper-competitive business landscape, innovation stands as the cornerstone of success and building future-proof brands. Companies across diverse industries face the relentless pressure of shifting consumer preferences, technological...

Catalogue: North America 2024 - Innovation

Authors: Karen Kraft, Ted Curtain, Ted Curtin

Companies: Johnsonville, ProdigyWorks

August 5, 2024

Rapid impact

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Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Genevieve Hall, Vivek Banerji, Daniel Rayner, Alessandro D'Angelo, Dan Atkins

Companies: Insight Dojo, Shionogi

September 8, 2019

Making sound decisions

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Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Joe Sauer, Lauren McGuire, Nic Thomas

Companies: Sentient Decision Science, Nissan Motor Co.

September 8, 2019

Micro-moments that matter: How to effectively target Chinese travellers

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}An obsession to use digital often obscures the true purpose of marketing, In this...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Emma Donnellan, Komal Roy, Yuan Liu

Company: Kantar

September 8, 2019

True ROI of influencers

In this research we focused on conversion which is the most immediate KPI: Does a sponsored vid edited by an influencer, engender more traffic (more impression) on the (sponsoring) brand website? Does it have an impact (immediate or not) on the...

Catalogue: Congress 2018

Authors: Thomas Gruber, Bengül Robillard

Company: respondi

September 23, 2018

Ya Sheikh, let me sell you a camel

The Middle East region has seen significant changes over the last few years, and these extraneous factors have shaped the lives and values of Arabs. A number of contradictions have occurred, behaviour that is difficult to explain at the outset, but...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Authors: Dipen Mehta, Daksha Desai

October 28, 2001

The role of South America in the Genius Loci Lab

This paper examines the future of South America, its relation with youth culture and the implications for marketing and strategies that can be adopted in the international market. The paper explains how and why the Genius Loci Program will evolve...

Catalogue: Latin America 2001

Author: Francesco Morace

Company: Future Concept Lab s.r.l.

May 1, 2001

Ford's multicultural strategy

Ford of Canada has approached the problem of a heterogeneous Canadian market with a great deal of sensitivity. Historically, Ford has not been as successful matching its penetration of the Quebec market to levels obtained in the rest of Canada. This...

Catalogue: Ethnic Marketing 2000

Authors: R. Scott Evans, Pat Richards

July 1, 2000

Genius loci

The paper describes the future of ethnic marketing and the implications for marketing and strategies that can be adopted in ethnically diverse markets. It explores the impact that the conciliation between local and global will generate changes to the...

Catalogue: Ethnic Marketing 2000

Author: Francesco Morace

Company: Future Concept Lab s.r.l.

July 1, 2000