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Research reports

Qualitative research on Nulon advertising

In the face of increasing competitive pressureReckitt Products Ltd., have decided on anadvertising strategy aimed, primarily at loyal Nulon users with a view to supporting and encouraging that loyalty.To this end, three advertising positioning...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Qualitative research on Nulon advertising. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-nulon-advertising


Research reports

Consumer reactions towards Krackawheat animatics

Earlier this year the agency produced twoadvertising routes based on positioning Krackawh at more directly against Jacob'sCream Crackers, using the proposition thatKrackawheat are the best crackers for eatingwith cheese. This research was undertaken...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Consumer reactions towards Krackawheat animatics. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/consumer-reactions-towards-krackawheat-animatics


Research reports

Research report on consumer reaction to 'taste test' and 'cheeseman' concepts for Krackawheat

In view of increased competitive activity fromother brown crackers and also from Jacob's CreamCrackers, the agency have developed a strategy forKrackawheat based on positioning the brand more discreetly against Jacob's Cream Crackers via the concept...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1979
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Citation

, C. (1979a, April 01). Research report on consumer reaction to 'taste test' and 'cheeseman' concepts for Krackawheat. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/research-report-on-consumer-reaction-to-taste-test-and-cheeseman-concepts-for-krackawheat


Research reports

Qualitative research on Transoft soft lens disinfecting agent

A small scale qualitative research program wasundertaken amongst soft lens users and also withopticians who dispense hydrophilic lenses in orderto assess:1. Reactions to the Transoft system of cleansing; 2. General product and brand acceptability; 3....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
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Citation

, C. (1979a, February 01). Qualitative research on Transoft soft lens disinfecting agent. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-transoft-soft-lens-disinfecting-agent


Research reports

Research report on attitudes towards Middleton building society

The Middleton Building Society, established since 1872, is entering a period of expansion and competition, both in terms of its birthplace of Middleton and the towns to which it has entered and plans to enter. The research was required to obtain a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1978
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Citation

, C. (1978a, January 01). Research report on attitudes towards Middleton building society. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/research-report-on-attitudes-towards-middleton-building-society


Research reports

Qualitative research into Rise and Shine

The Kellogg Company has been selling Rise & Shine, a dried instant fruit drink product, since 1971. A number of competitors have entered the market inthe past without making any impact but in March 1977General Foods launched a powdered fruit...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
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Citation

, C. (1977a, October 01). Qualitative research into Rise and Shine. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-rise-and-shine


Research reports

Qualitative research into Colamans sauce mix advertising

J. Walter Thompson believes that the new campaign has been produced will be really noticeable,yet still, say something meaningful and relevant aboutthe Colmans brand helping to enhance consumer perceptions of Colmans versus Knorr. It was proposed to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Qualitative research into Colamans sauce mix advertising. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-colamans-sauce-mix-advertising


Research reports

Sauce mixes

Colman Foods introduced its SauceMixes (also in laminated packs) about 3 years ago and by heavy advertising have about a quarter of the market, butKnorr appears now, by advertising and promotions to befighting back. Colman Foods are now...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1975
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Citation

, C. (1975a, June 01). Sauce mixes . ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/sauce-mixes-


Research reports

Report on qualitative research on hypotheses on grouping for count lines

On the basis of existing research evidence andgenerate experience of the market, it was hypothesizedthat a number of brands were perceived as similar,fulfilling similar needs in terms of benefits offered. The objectives of the research reported...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1973
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Citation

, C. (1973a, June 03). Report on qualitative research on hypotheses on grouping for count lines. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-hypotheses-on-grouping-for-count-lines