Abstract:
In view of increased competitive activity from other brown crackers and also from Jacob's Cream Crackers, the agency have developed a strategy for Krackawheat based on positioning the brand more discreetly against Jacob's Cream Crackers via the concept that Krackawheat are the best crackers for eating with cheese.
This could also be of interest:
Research Reports
Consumer reactions towards Krackawheat animatics
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
July 1, 1979
Research Reports
Reactions towards Krackawheat adverting Laurel and Hardy
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
January 1, 1979
Research Reports
Report on qualitative research on concepts for a fruit dessert
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
October 23, 1972
