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Research report on consumer reaction to 'taste test' and 'cheeseman' concepts for Krackawheat

Date of publication: April 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

In view of increased competitive activity from other brown crackers and also from Jacob's Cream Crackers, the agency have developed a strategy for Krackawheat based on positioning the brand more discreetly against Jacob's Cream Crackers via the concept that Krackawheat are the best crackers for eating with cheese. 

CRAM/Peter Cooper Archive

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, C. (1979a, July 01). Consumer reactions towards Krackawheat animatics. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/consumer-reactions-towards-krackawheat-animatics


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https://ana.esomar.org/documents/reactions-towards-krackawheat-adverting-laurel-and-hardy


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, C. (1972a, October 23). Report on qualitative research on concepts for a fruit dessert. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-concepts-for-a-fruit-dessert


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Citation

, C. (1979a, April 01). Research report on consumer reaction to 'taste test' and 'cheeseman' concepts for Krackawheat. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-concepts-for-a-fruit-dessert