Research report on consumer reaction to 'taste test' and 'cheeseman' concepts for Krackawheat

Date of publication: April 1, 1979


In view of increased competitive activity from other brown crackers and also from Jacob's Cream Crackers, the agency have developed a strategy for Krackawheat based on positioning the brand more discreetly against Jacob's Cream Crackers via the concept that Krackawheat are the best crackers for eating with cheese. 

CRAM/Peter Cooper Archive


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