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Qualitative research on Transoft soft lens disinfecting agent

Date of publication: February 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

A small scale qualitative research program was undertaken amongst soft lens users and also with opticians who dispense hydrophilic lenses in order to assess:

1. Reactions to the Transoft system of cleansing;

2. General product and brand acceptability;

3. Responses to the pricing structure of the brand;

4. Comparisons between Transoft and current competitive cleansing and disinfecting products available. 

CRAM/Peter Cooper Archive

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, C. (1979a, February 01). Qualitative research on Transoft soft lens disinfecting agent. ANA - ESOMAR. Retrieved April 19, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-soft-furniture-for-gee-advertising-ltd-