Abstract:
A small scale qualitative research program was undertaken amongst soft lens users and also with opticians who dispense hydrophilic lenses in order to assess:
1. Reactions to the Transoft system of cleansing;
2. General product and brand acceptability;
3. Responses to the pricing structure of the brand;
4. Comparisons between Transoft and current competitive cleansing and disinfecting products available.
This could also be of interest:
Research Reports
Qualitative research on Soft Moist cat food
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
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Research Reports
Qualitative research on the potential market for a new hard contact lens from Optrex
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
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Research Reports
Qualitative research on soft furniture for Gee Advertising Ltd.
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
June 1, 1971
