Qualitative research on Transoft soft lens disinfecting agent

Date of publication: February 1, 1979


A small scale qualitative research program was undertaken amongst soft lens users and also with opticians who dispense hydrophilic lenses in order to assess:

1. Reactions to the Transoft system of cleansing;

2. General product and brand acceptability;

3. Responses to the pricing structure of the brand;

4. Comparisons between Transoft and current competitive cleansing and disinfecting products available. 

CRAM/Peter Cooper Archive


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