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Qualitative research on Nulon advertising

Date of publication: July 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

In the face of increasing competitive pressure Reckitt Products Ltd., have decided on an advertising strategy aimed, primarily at loyal Nulon users with a view to supporting and encouraging that loyalty. To this end, three advertising positioning have been developed.

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

, C. (1979a, July 01). Qualitative research on Nulon advertising. ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-nulon-advertising