Consumer reactions towards Krackawheat animatics

Date of publication: July 1, 1979


Earlier this year the agency produced two advertising routes based on positioning Krackawh at more directly against Jacob's Cream Crackers, using the proposition that Krackawheat are the best crackers for eating with cheese. This research was undertaken to obtain consumer reactions to these advertising treatments, to identify their strengths and weaknesses. 

CRAM/Peter Cooper Archive


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