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Consumer reactions towards Krackawheat animatics

Date of publication: July 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Earlier this year the agency produced two advertising routes based on positioning Krackawh at more directly against Jacob's Cream Crackers, using the proposition that Krackawheat are the best crackers for eating with cheese. This research was undertaken to obtain consumer reactions to these advertising treatments, to identify their strengths and weaknesses. 

CRAM/Peter Cooper Archive

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Reactions towards Krackawheat adverting Laurel and Hardy

Catalogue: CRAM/Peter Cooper Archive Collection

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January 1, 1979

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Citation

, C. (1979a, January 01). Reactions towards Krackawheat adverting Laurel and Hardy. ANA - ESOMAR. Retrieved March 12, 2025, from


https://ana.esomar.org/documents/reactions-towards-krackawheat-adverting-laurel-and-hardy


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Research report on consumer reaction to 'taste test' and 'cheeseman' concepts for Krackawheat

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April 1, 1979

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Citation

, C. (1979a, April 01). Research report on consumer reaction to 'taste test' and 'cheeseman' concepts for Krackawheat. ANA - ESOMAR. Retrieved March 12, 2025, from


https://ana.esomar.org/documents/research-report-on-consumer-reaction-to-taste-test-and-cheeseman-concepts-for-krackawheat


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September 1, 1975

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, C. (1975a, September 01). Qualitative research on Sequana animatics. ANA - ESOMAR. Retrieved March 12, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-sequana-animatics


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Citation

, C. (1979a, July 01). Consumer reactions towards Krackawheat animatics. ANA - ESOMAR. Retrieved March 12, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-sequana-animatics