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Research papers

The strategic use of telecommunications

Despite technological and regulatory advances telecommunications' strategic role in business is poorly understood. Management attention is excessively focused on reducing telecommunication costs (which rarely account for more than 1% -2% of total...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Author: Anthony Newstead
June 15, 1998
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Citation

Newstead, A. (1998a, June 15). The strategic use of telecommunications. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-strategic-use-of-telecommunications


Research papers

Information and research based on multimedia simulation

This paper presents a new method of self-administered surveying which enhances information gathering on new and innovative services and products by accelerating the phase providing information on the offering and by simulating possible uses with the...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Veronique Beillan, Isabelle Blot
September 1, 1997
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Citation

Beillan and Blot (1997a, September 01). Information and research based on multimedia simulation . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/information-and-research-based-on-multimedia-simulation-


Research papers

From market research to marketing research and development

The world’s top ten pharmaceutical companies continue to reorient their strategies toward greater focus on core therapeutic segments and continuous improvement of efficiency in the development and marketing of their new chemical entities (NCE)....

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future
Authors: Kenneth G. Watson, Andre Boer
June 15, 1997
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Citation

Watson and Boer (1997a, June 15). From market research to marketing research and development. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/from-market-research-to-marketing-research-and-development


Research papers

New attributions of the Latin American market researcher in face of globalization (Portougese)

This study is aimed to investigate if the market globalization has brought changes to the market research activities in Latin America and in the attributions of market researchers, whether they are working in -suppliers- the institutes or in...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Silvio Pires de Paula
June 15, 1997
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Citation

Pires de Paula, S. (1997a, June 15). New attributions of the Latin American market researcher in face of globalization (Portougese). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/new-attributions-of-the-latin-american-market-researcher-in-face-of-globalization-portougese-


Research papers

Digital Audio Broadcasting (DAB)

The arrival of digital radio systems via cable and satellite at home in the living room will now be followed by the digital “everywhere radio” technology already knocking at the door: Digital Audio Broadcasting (DAB) to be received with a...

Catalogue: 2nd Radio Research Symposium
Author: Andreas Fischer
June 15, 1997
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Citation

Fischer, A. (1997a, June 15). Digital Audio Broadcasting (DAB). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/digital-audio-broadcasting-dab-


Research papers

New attributions of the Latin American market researcher in face of globalization

This study is aimed to investigate if the market globalization has brought changes to the market research activities in Latin America and in the attributions of market researchers, whether they are working in -suppliers- the institutes or in...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Silvio Pires de Paula
May 1, 1997
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Citation

Pires de Paula, S. (1997a, May 01). New attributions of the Latin American market researcher in face of globalization . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/new-attributions-of-the-latin-american-market-researcher-in-face-of-globalization-


Research papers

Online users

The purpose of this paper is to make an appraisal of the new questions that are being raised by on-line services with regard to the measurement of their audience and site visits. It will also aim to provide concrete answers in terms of systems,...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Marie Marchand
January 1, 1997
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Citation

Marchand, M. (1997a, January 01). Online users . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/online-users-


Research papers

Fourth generation media planning systems

The purpose of this paper is to introduce a fourth generation media planning system that encompasses at the same time several media and several countries in a multiple objectives perspective.

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Authors: Jean-Louis Laborie, Gilles Santini
November 11, 1996
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Citation

Laborie and Santini (1996a, November 11). Fourth generation media planning systems. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/fourth-generation-media-planning-systems


Research papers

IT in customer service

This paper presents the adoption of information technology in Customer Service and its verification through the application of an adapted Guttman scale. The Scalogram analysis is a validity test of a hierarchical scale for the functionality and...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Author: Christine Domegan
November 1, 1996
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Citation

Domegan, C. (1996a, November 01). IT in customer service . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/it-in-customer-service-