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Research papers

Enter the experience economy

While the ideal marketing research study drives change, only half of research studies succeed at that goal. Similar to guerilla marketing, the solutions often lie in unconventional and creative ways of engaging the audience, obtaining a maximum...

Catalogue: Congress 2016: #WOW
Author: Thomas Troch
Company: InSites Consulting
September 22, 2016
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Citation

Troch, T. (2016a, September 22). Enter the experience economy. ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/enter-the-experience-economy-8868


Research papers

Research as a customer experience

SkyTeam is an alliance of 20 different airlines – each with their own strategies, processes and cultures. Their network covers over 1,000 airports and their members serve millions of passengers daily. In this complex...

Catalogue: Congress 2016: #WOW
Authors: David van Dongen, Farrell Styers, Annelies Verhaeghe, Pieter De Vuyst
Company: InSites Consulting
June 15, 2016
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Citation

van Dongen, Styers, Verhaeghe and De Vuyst (2016a, June 15). Research as a customer experience. ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/research-as-a-customer-experience


Research papers

Impact

The drive for - insights into action - in companies has empowered workers/employees to co-create plans into real "action" every single day. In order to do that within our organisation, we created an interactive platform: the "Activation Studio". The...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Tom De Ruyck
Company: InSites Consulting
May 19, 2016
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Citation

De Ruyck, T. (2016a, May 19). Impact. ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/impact


Research papers

The Danone activation studio

More than ever, demonstrating impact is the name of the game for professional marketing services agencies. Together with Danone Benelux, we took on the challenge to crack the code of how we can trigger meaningful actions across the organisation, to...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Annemiek Temming, Tom De Ruyck
Company: InSites Consulting
November 18, 2015
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Citation

Temming and De Ruyck (2015a, November 18). The Danone activation studio. ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/the-danone-activation-studio


Research papers

Gen-Zurveys

What will research look like in 2020 and beyond? Let us take you through a day in the life of a GenZ researcher. This future generation will not only be your newest consumer, but they will also dominate the job market as future researchers and...

Catalogue: Congress 2015: Revelations
Authors: Annelies Verhaeghe, Katia Pallini, Joeri Van den Bergh
Company: InSites Consulting
October 1, 2015
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Citation

Verhaeghe, Pallini and Van den Bergh (2015a, October 01). Gen-Zurveys. ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/gen-zurveys-8573


Research papers

Turning shopper insights into company-wide memes

Impact is the name of the game in market research. There are two critical success factors to activate an organisation with the outcome of research: a co-creative platform where employees can interact with the insights and a research method that...

Catalogue: Congress 2015: Revelations
Authors: Niels Schillewaert, Holly Rozelle, Olesya Govorun, Tom De Ruyck, Thomas Troch
Company: InSites Consulting
October 1, 2015
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Citation

Schillewaert, Rozelle, Govorun, De Ruyck and Troch (2015a, October 01). Turning shopper insights into company-wide memes. ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/turning-shopper-insights-into-company-wide-memes-8594


Research papers

Getting close to youth

Based on new qualitative research, workshops and Viacom insights from 10 West, North and Central European markets, discover the five key themes in the lives of Millennials and how to use them both in marketing and in market research approaches. Is...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Joeri Van den Bergh, Anneleen Boullart, Patrick Alders, Martijn Van Bijnen
Company: InSites Consulting
November 18, 2014
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Citation

Van den Bergh, Boullart, Alders and Van Bijnen (2014a, November 18). Getting close to youth. ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/getting-close-to-youth-8365


Research papers

Research that sparks

For research to be inspiring, it shouldn’t only be relevant, but also something that sparks motivation for people to act. In our search for more inspirational research, we decided to start from the opposite angle: what are the limitations for...

Catalogue: Congress 2014: What Inspires?
Authors: Annelies Verhaeghe, Natalie Malevsky, Thijs Van de Broek
Company: InSites Consulting
September 10, 2014
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Citation

Verhaeghe, Malevsky and Van de Broek (2014a, September 10). Research that sparks. ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/research-that-sparks-8352


Research papers

Running research communities in Asian markets

Online research communities are the new star in market research. These online platforms connect a company with a group of interested and interesting consumers to collaborate with in qualitative research. With the rise of social media, Asian consumers...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Tom De Ruyck, Erica Van Lieven
Companies: InSites Consulting, Direction First
May 13, 2014
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Citation

De Ruyck and Van Lieven (2014a, May 13). Running research communities in Asian markets. ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/running-research-communities-in-asian-markets-8143