Resources Library by ANA

Attitudinal differences

We are presenting a paper on the representativeness of panellists who are in multiple panels as compared to those in one or a limited number of panels. Our paper assesses the data received from respondents on only one, a few, and multiple panels and...

Catalogue: Panel Research 2006

Authors: Dimitrio Casdas, Brian Fine, Con Menictas

Company: AMR

June 15, 2006

Taking the cost out of R&D and researching again

As consumer healthcare costs escalate, the pharmaceutical industry continues to lose consumer trust. Pharmaceutical companies can reduce consumers drug costs as a route to improving the industry's image by reducing prices and thereby profits; or...

Catalogue: Global Healthcare 2006

Author: Bob Leitman

February 6, 2006

Global Prices Study 2005

An overview of the cost of market research projects worldwide. This is the sixth study of this kind to be conducted. 2,263 research agencies were invited to participate. Of those, 522 completed the online questionnaire, which was hosted by NEBU BV...

Catalogue: ESOMAR Global Prices Study

Author: ESOMAR B.V.

June 1, 2005

Insights into the purchase decision process of low income customers in Central and Eastern Europe

This paper describes research that has been carried out by INCOMA Research for Unilever Home and Personal Care division to increase understanding of low income consumers in Central and Eastern Europe. Research focussed on how low income consumers...

Catalogue: ESOMAR Retailing Industry Conference 2005

Authors: Alexandra Wren, Nadezda Odlova, Tomás Drtina

Companies: Unilever, GfK

April 19, 2005

Cherry-pickers and store switchers

This paper studies the effects that consumers' adopted shopping patterns have on their responsiveness to price changes in a heavily contested FMCG category (i.e. coffee). Two dimensions of shopping behaviour inclination to switch stores, and...

Catalogue: ESOMAR Retailing Industry Conference 2005

Author: Bernhard Treiber

April 19, 2005

Creating a win-win relationship by maximizing both manufacturer sales and retailer profits

In today's business environment in Japan, manufacturers and retailers struggling against excessive price competition find themselves mired in profoundly strained relationships.This paper will bring into relief the peculiarity and uniqueness of the...

Catalogue: Asia Pacific 2005

Author: Takashi Kondo

Company: INTAGE HOLDINGS Inc.

March 13, 2005

Has the price change impacted consumer loyalty?

This paper describes the consumer behaviour in the cola market. The consumer's reaction to price changes was the goal of the research study.Based on eight hypothetical buying situations represented by offering the same brands of cola drinks at...

Catalogue: ESOMAR Conference on Marketing 2004

Author: Vojtech Spacil

October 10, 2004

Higher profits through improved pricing processes in the automotive industry

After years of cost cutting, prices and price management is becoming more and more important for improving profitability and shareholder value of OEMs.The optimization of the pricing management therefore plays an imminent role in reaching this...

Catalogue: ESOMAR Conference on Automotive Marketing 2004

Authors: Bernhard Ebel, Markus B. Hofer

March 1, 2004

Checking those qualitative pricing inferences

Both quantitative and qualitative researchers often rely on measures of perceived value to gauge interest and purchase likelihood for new product concepts. But do assessments of value provide meaningful purchase heuristics? If so, can small sample...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Authors: Aaron Lee, David Dickinson, R. Scott Evans

September 14, 2003