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Higher profits through improved pricing processes in the automotive industry

Date of publication: March 1, 2004

Catalogue: ESOMAR Conference on Automotive Marketing 2004

Authors: Bernhard Ebel, Markus B. Hofer

Abstract:

After years of cost cutting, prices and price management is becoming more and more important for improving profitability and shareholder value of OEMs. The optimization of the pricing management therefore plays an imminent role in reaching this objective. This includes the elements strategy, analysis, decision, implementation, monitoring, and organization which are described and illustrated in this paper.

Bernhard Ebel

Author

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Markus B. Hofer

Author

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Ebel and Hofer (2004a, March 01). Higher profits through improved pricing processes in the automotive industry. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/pricing-beyond-the-homo-oeconomicus-