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Research papers

Ernest Dichter

ERNEST DICHTER is the founder and president of Ernest Dichter Associates International, Ltd. He also founded the Institute of Motivational Research and is recognized internationally as the leading exponent and practitioner in this field. He developed...

Catalogue: ARF Guidelines Handbook
Authors: Rena Bartos, Ernest Dichter
June 15, 1990

Research papers

Daniel Starch

Replay from Daniel Starch to Daniel Starch about the invitation of attending at the 50th Anniversary Luncheon of the Market Research Council, and hand-wrote letters.

Catalogue: ARF Guidelines Handbook
Author: Daniel Starch
June 15, 1990

Research papers

Archibald Crossley

ARCHIBALD CROSSLEY originated many of today's market research techniques. Founder of Crossley Surveys., he is widely noted for having been the first to measure audiences with his Crossley Radio Ratings, an innovation that, in the 1920s, laid the...

Catalogue: ARF Guidelines Handbook
Authors: Rena Bartos, Archibald Maddock Crossley
June 15, 1990

Research papers

Hans Ziesel

HANS ZIESEL is Professor Emeritus of law and sociology at the University of Chicago Law School. Born and raised in Czechoslovakia, he devoted the first 15 years of his American life to market and advertising research, as teacher, author, and...

Catalogue: ARF Guidelines Handbook
Authors: Hans Ziesel, Rena Bartos
June 15, 1990

Research papers

Founding the fathers of advertising research

As we mark the 50th Anniversary of the Advertising Research Foundation, it is fitting that we look back to the pioneers who explored the unknown territory of advertising research during our first fifty years. We are fortunate in having an oral...

Catalogue: ARF Guidelines Handbook
Author: Rena Bartos
June 15, 1990

Research papers

George Gallup

GEORGE GALLUP is executive head of the Gallup Organization, Inc. Author of many books and articles on public opinion research, he has been the recipient of five awards for outstanding achievement, including the Advertising Gold Medal Award -1964 and...

Catalogue: ARF Guidelines Handbook
Authors: Rena Bartos, George Gallup
June 15, 1990

Research papers

Henry Brenner

HENRY BRENNER has been associated with several research companies, many of which he founded. These include NPD Research, Acker Retail Audits, McCollum/Spieiman, OPOC Computing, Marketing Evaluations, and Home Testing Institute, among others. He is a...

Catalogue: ARF Guidelines Handbook
Authors: Rena Bartos, Henry Brenner
June 15, 1990

Research papers

A. C. Nielsen, Sr.

ARTHUR C. NIELSEN is the founder and chairman of A. C. Nielsen International, Inc., and its subsidiaries around the world. Best known for his pioneer work in television audience measurement, he now heads the world’s largest marketing research...

Catalogue: ARF Guidelines Handbook
Authors: Charles Pearson, Arthur C. Nielsen
June 15, 1990

Research papers

Alfred Politz

ALFRED POLITZ is the founder of Alfred Politz Research Inc. He has been the recipient of several leadership awards for his creative consumer and industrial research techniques and was named to the Marketing Hall of Fame in 1953. A frequent...

Catalogue: ARF Guidelines Handbook
Authors: Rena Bartos, Alfred Politz
June 15, 1990