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Videos
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Citation

Vriens and Verhulst (2024a, August 05). Using AI for Innovating Brand Strategy. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/using-ai-for-innovating-brand-strategy


Research papers

PacMachine

Pac-Man doesn't run on his own; he needs the player to guide him to victory. Pac-Man, an icon of the 1980s, is a yellow, pie-shaped character who travels around a maze trying to eat dots and avoid four hunting ghosts. But, what does Pac-Man really...

Catalogue: North America 2024 - Innovation
Authors: Ipsita Ghosh, Daniella Gold
Companies: Kimberly-Clark, ?What if! Innovation
July 5, 2024
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Citation

Ghosh and Gold (2024a, July 05). PacMachine. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/pacmachine


Research papers

Inspiring Conscious Consumption

The invitation: Let's talk about possibilismIn this era of ecological fragility and social transformation, the marketing arena is on the cusp of a paradigm shift. "Promoting Sustainable Lifestyles in Colombia through Shopping" is not just a title; it...

Catalogue: Latin America 2024
Authors: Lucas Lopez Lince, Juan David Giraldo Ruiz
Companies: IPSOS, Grupo Exito
April 24, 2024
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Citation

Lopez Lince and Giraldo Ruiz (2024a, April 24). Inspiring Conscious Consumption. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/inspiring-conscious-consumption


Videos

Inspiring Conscious Consumption

The invitation: Let's talk about possibilismIn this era of ecological fragility and social transformation, the marketing arena is on the cusp of a paradigm shift. "Promoting Sustainable Lifestyles in Colombia through Shopping" is not just a title; it...

Catalogue: Latin America 2024
Authors: Lucas Lopez Lince, Juan David Giraldo Ruiz
Companies: IPSOS, Grupo Exito
April 24, 2024
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Citation

Lopez Lince and Giraldo Ruiz (2024a, April 24). Inspiring Conscious Consumption. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/inspiring-conscious-consumption-12381


Videos
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Citation

Meijer, S. (2023a, October 05). Ahead of the curve. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/ahead-of-the-curve


Videos

What's the occasion?

How to maximise occasion opportunities for your brand in 2024 and beyond.

Catalogue: Congress 2023
Author: Simon Bailey
Company: Kantar
October 5, 2023
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Citation

Bailey, S. (2023a, October 05). What's the occasion?. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/what-is-the-occasion


Research papers

Case study: Sustainability at High-Speed

In 2022 IRYO was created, Spain?s first private high-speed rail operator, partnering with Air Nostrum, Globalvia and Trenitalia, it has become one of the best options to get around the Peninsula. In just six months iryo has achieved a clear...

Catalogue: Congress 2023
Authors: Anders Braekken, Jordi Crespo, Oscar Santamaria
September 27, 2023
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Citation

Braekken, Crespo and Santamaria (2023a, September 27). Case study: Sustainability at High-Speed . ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/case-study-sustainability-at-high-speed


Research papers

The New Marketing Renaissance

Is content still king? It is widely recognised that a well-defined media strategy is not enough to be effective. The message needs to be delivered via creative content that grabs a consumer?s attention, to build favourable brand associations that...

Catalogue: Congress 2023
Authors: Karin Haglund, Cajsa Wiren, Oliver Engist, Hugo Englund, Thomas Berthelsen
September 27, 2023
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Citation

Haglund, Wiren, Engist, Englund and Berthelsen (2023a, September 27). The New Marketing Renaissance. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/the-new-marketing-renaissance
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Citation

Palacio, X. (2023a, May 12). Descriptive results, or how to leave part of your turnover untapped. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/descriptive-results-or-how-to-leave-part-of-your-turnover-untapped