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Research papers

The New Marketing Renaissance

Is content still king? It is widely recognised that a well-defined media strategy is not enough to be effective. The message needs to be delivered via creative content that grabs a consumer?s attention, to build favourable brand associations that...

Catalogue: Congress 2023
Authors: Karin Haglund, Cajsa Wiren, Oliver Engist, Hugo Englund, Thomas Berthelsen
September 27, 2023

Webinars

What makes for a successful, growing research agency?

The secret to growing a successful research agency is really no secret at all. It is all around us, exemplified by those companies who consistently grow, both in size and in stature. In this webinar, we will examine the evidence before us - what...

Catalogue: Webinars 2021
Authors: Simon Chadwick, Jeffrey Henning
April 21, 2021

Webinars

Beyond CX, experience driven marketing

In order to succeed in the NEW normal, the insights industry need to embrace an innovative approach beyond CX: Experience Driven Marketing. ESOMAR is keen to understand how this works and why it is so relevant right now!Experience Driven Marketing...

Catalogue: ESOMAR Spotlight Series 2021
Authors: Fiona Blades, André D'Abreu, Dana DiGregorio, Neha Arora
March 3, 2021

Videos

Webinars

Get seen when nobody's really looking: How to write effectively in the low attention era

We all produce written content. And we all want our writing to be noticed, engaged with and acted upon. However, your audiences are time-poor and have lower attention spans than ever. This means your content is permanently walking a tightrope of...

Catalogue: Webinars 2020
Authors: Jack Miles, Angela Canin
Company: Northstar Research
February 17, 2020

Videos

Content rockstars

It?s not every daythat a small millennial insights team step changes in-market impact in a hugemultinational. In 2017, UnileverCMI created the Content Centre of Excellence as a small team to step-change content capabilities in Unilever. We...

Catalogue: Client Summit 2019- Autumn Edition
Author: Namita Mediratta
Company: Unilever
October 3, 2019

Videos

Beauty tuned in

Utilizing mostly social listening and search tools to curate the magazine content, and help launch nearly 40 innovations, with Beauty Tuned In we have the latest beauty trends at our fingertips, enabling us to glue them to the core of everything we...

Catalogue: Client Summit 2019- Autumn Edition
Authors: Trish McLoughlin, Vittoria Musotto
Company: Unilever
October 3, 2019

Videos

Content-based research

The objective of this work is to describe the four stages to create a successful digital laboratory, which allows, for example, testing territories of communication in social networks. This would mean that it is possible to pre-test the content of a...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Erick Morales Donde
Company: De La Riva Group
September 8, 2019

Videos

Twitter and its conversational context (Spanish)

Digital life in our modern world has merged with the analog lives of people. The horizon of human relations, including their deepest needs and interests, has extended to the virtual space of the different social networks that have positioned...

Catalogue: Latin America 2019
Authors: Angel Heredia, Omar Schoijet
Companies: Arconte, Twitter
April 9, 2019