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Content rockstars

Date of publication: October 3, 2019

Catalogue: Client Summit 2019- Autumn Edition

Company: Unilever

Author: Namita Mediratta

Abstract:

It?s not every day that a small millennial insights team step changes in-market impact in a huge multinational. In 2017, Unilever CMI created the Content Centre of Excellence as a small team to step-change content capabilities in Unilever. We put together our band of 43 millennials, tasked with step changing advertising for the second-largest advertiser in the world- no mean feat! We called ourselves the CONTENT ROCKSTARS. 

Namita Mediratta

Author

This is a long description of some author details.

  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Mediratta, N. (2019a, October 03). Content rockstars. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/content-rockstars