Back

Content rockstars

Date of publication: October 3, 2019

Catalogue: Client Summit 2019- Autumn Edition

Company: Unilever

Author: Namita Mediratta

Abstract:

It?s not every day that a small millennial insights team step changes in-market impact in a huge multinational. In 2017, Unilever CMI created the Content Centre of Excellence as a small team to step-change content capabilities in Unilever. We put together our band of 43 millennials, tasked with step changing advertising for the second-largest advertiser in the world- no mean feat! We called ourselves the CONTENT ROCKSTARS. 

Namita Mediratta

Author

This is a long description of some author details.

This could also be of interest:

Webinars

Avoid content sins

Catalogue: Webinars 2021

Author: Jack Miles

Company: ESOMAR

August 12, 2021

×

Citation

Miles, J. (2021a, August 12). Avoid content sins. ANA - ESOMAR. Retrieved April 04, 2025, from


https://ana.esomar.org/documents/avoid-content-sins


Research Papers

Best practices with content marketing

Catalogue: Congress 2015: Revelations

Author: Christian Kugel

 

October 1, 2015

×

Citation

Kugel, C. (2015a, October 01). Best practices with content marketing. ANA - ESOMAR. Retrieved April 04, 2025, from


https://ana.esomar.org/documents/best-practices-with-content-marketing


Videos

Best practices with content marketing

Catalogue: Congress 2015: Revelations

Author: Christian Kugel

 

June 15, 2015

×

Citation

Kugel, C. (2015a, June 15). Best practices with content marketing. ANA - ESOMAR. Retrieved April 04, 2025, from


https://ana.esomar.org/documents/best-practices-with-content-marketing-8402


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Mediratta, N. (2019a, October 03). Content rockstars. ANA - ESOMAR. Retrieved April 04, 2025, from


https://ana.esomar.org/documents/best-practices-with-content-marketing-8402