Content rockstars

Date of publication: October 3, 2019

Company: Unilever

Abstract:

It?s not every day that a small millennial insights team step changes in-market impact in a huge multinational. In 2017, Unilever CMI created the Content Centre of Excellence as a small team to step-change content capabilities in Unilever. We put together our band of 43 millennials, tasked with step changing advertising for the second-largest advertiser in the world- no mean feat! We called ourselves the CONTENT ROCKSTARS. 

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