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Research papers

The researchification of games

This paper addresses the role of games in market research.It provides a working definition of what a game is and why the role currently assigned to games by market research misses the broader opportunity that they offer. Research games can be used to...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Peter Harrison
Company: BrainJuicer
October 26, 2011
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Citation

Harrison, P. (2011a, October 26). The researchification of games. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-researchification-of-games


Research papers

Facial imaging

Facial Imaging is sophisticated software driven technology that makes possible the automated recognition of emotional response to marketing stimuli. The paper shows both the richness of results derived from such studies and the potential in terms of...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Tim Llewellyn, Matteo Sorci, David McCallum
Company: Inviso GmbH
October 26, 2011
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Citation

Llewellyn, Sorci and McCallum (2011a, October 26). Facial imaging. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/facial-imaging


Research papers

Digital trends forecast 2012

In this paper, we focus on four trend themes which we believe will be at the heart of the global consumer's relationship with the digital world in the years ahead. We will reference our robust research findings throughout, including commercial...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Dominic Harrison
October 26, 2011
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Citation

Harrison, D. (2011a, October 26). Digital trends forecast 2012. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/digital-trends-forecast-2012


Research papers

Leveraging the power of social media

This paper details research findings on bringing news videos and articles into social conversation and the effect on engagement when online content is an extension of personal interactions.In previous research, Inner scope Research found participant...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Gregg Liebman, Carl Marci
Company: Innerscope Research
October 26, 2011
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Citation

Liebman and Marci (2011a, October 26). Leveraging the power of social media. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/leveraging-the-power-of-social-media


Research papers

Breaking the mirror

Two case studies (Menu Menu and Mirrortime) where online research has been an integral tool for design innovation projects are addressed in this paper. The projects differ in thematic focus, region and target group. The specific methodological...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Jon Rodriguez, Isabella Hoi Kee Wong
Company: Philips International
October 26, 2011
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Citation

Rodriguez and Hoi Kee Wong (2011a, October 26). Breaking the mirror. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/breaking-the-mirror


Research papers

How far is too far?

This paper takes a quantitative approach to investigating the role of how the various interfaces available to us (Traditional, Flash and Gamification) resonate with online panellists. Most importantly, it explores the 'Buyer Beware' learning around...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Bernie Malinoff, Jon Puleston
October 26, 2011
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Citation

Malinoff and Puleston (2011a, October 26). How far is too far?. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/how-far-is-too-far-