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Research papers

Segmentation of adolescents using a multimedia study (Spanish)

This paper addresses the problem of identifying groups among teenagers based on their media habits. Segments are described in terms of variables such as consumption habits, possessions, gender, age, socioeconomic level, attitudes, etc. A graphic...

Catalogue: Latin America 2001
Authors: Alicia de la Macorra, Iván Castro
Company: Ipsos MRBI
May 1, 2001
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Citation

de la Macorra and Castro (2001a, May 01). Segmentation of adolescents using a multimedia study (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/segmentation-of-adolescents-using-a-multimedia-study-spanish-


Research papers

RAJAR respondents

A wide range of demographic and other data for the classification and description of listeners is collected as part of the RAJAR audience measurement system in the United Kingdom. In addition to the existing characteristics, users have expressed...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Authors: John Stockley, Tim Farmer
Company: Ipsos MRBI
April 1, 2001
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Citation

Stockley and Farmer (2001a, April 01). RAJAR respondents. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/rajar-respondents


Research papers

The quality of online panels

Using a quasi-experimental design – in which data collection methods and recruitment techniques as influencing factors were varied – Ipsos Germany conducted a comparative investigation for Langnese/Unilever to assess the validity of...

Catalogue: ESOMAR Net Effects 2001
Authors: Michael Hoppe, Rainer Lamp
Companies: Ipsos MRBI, Unilever
February 11, 2001
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Citation

Hoppe and Lamp (2001a, February 11). The quality of online panels. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-quality-of-online-panels


Research papers

Internet advertising effectiveness

This paper highlights how internet advertising works and how itcontributes to brand building. The author reviews the value of differentonline advertising formats ranging from banner and sponsorship to richmedia. The current challenges and potentials...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Author: Laurent Florès
Company: Ipsos MRBI
November 1, 2000
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Citation

Florès, L. (2000a, November 01). Internet advertising effectiveness. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/internet-advertising-effectiveness


Research papers

eHealth

This paper shows how with the aid of seven central questions, the potential success of ‘eHealth’ (the sale of medicines over the internet) can be ascertained and implications deduced for marketing. A survey of doctors, pharmacists and...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Harald Hasselmann
Company: Ipsos MRBI
September 1, 2000
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Citation

Hasselmann, H. (2000a, September 01). eHealth. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/ehealth


Research papers

Radio listening in multimedia homes

This paper considers the use of radio in multimedia homes. These are defined as homes that have access to additional television channels via cable or satellite and those that have access to the Internet. Data on quality of viewing/listening derived...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Liz Landy, Richard Windle
Company: Ipsos MRBI
June 15, 1999
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Citation

Landy and Windle (1999a, June 15). Radio listening in multimedia homes. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/radio-listening-in-multimedia-homes


Research papers

Forecasting the e-commerce revolution

The development of international trade as we have come to know it today has been the climax of many centuries of change. I argue that we now stand on the brink of a new revolution in world trade that will fundamentally after the way in which we live....

Catalogue: ESOMAR Net Effects 1999
Author: Simon Duke
Company: Ipsos MRBI
June 15, 1999
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Citation

Duke, S. (1999a, June 15). Forecasting the e-commerce revolution. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/forecasting-the-e-commerce-revolution


Research papers

Development of a radio meter system

Radio Watch is a portable passive radio audience measurement meter with a unique design. Its main feature is to combine the ability to sample the environment whilst simultaneously monitoring radio broadcasts. The matching of this pair of samples...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: John Stockley, Wolfgang Werres
Companies: Ipsos MRBI, Burke, Inc.
June 15, 1999
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Citation

Stockley and Werres (1999a, June 15). Development of a radio meter system. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/development-of-a-radio-meter-system


Research papers

The value of women's magazines for advertisers

This study aims at analysing some of the most important Italian magazines for women. The survey investigates ten publications through a semiotic methodology and presents their positioning and features that makes each magazine absolutely unique -...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Authors: Paola Furlanetto, Giulia Ceriani
Company: Ipsos MRBI
June 15, 1999
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Citation

Furlanetto and Ceriani (1999a, June 15). The value of women's magazines for advertisers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-value-of-women-s-magazines-for-advertisers