Resources Library by ANA

Predicting TV viewership with neural networks

Neural networks are methods widely used in tasks such as image recognition, computer vision, sequence prediction, text encoding and document classification. At Viacom's Data Science and Advanced Analytics (DSAA) we are building cutting-edge platforms...

Catalogue: Big Data World 2017: Smart Data Integration

Author: Alex Ruiz

January 15, 2017

SKO videodata integration model

On 1 January 2016, the charity SKO (Stichting Kijk Onderzoek) started supplying daily ratings for programme content viewed online. Initially the ratings report on online programmes were distributed by NPO, RTL Netherlands and SBS Broadcasting (Dutch...

Catalogue: Seminar 2016: Media Return on Investment

Author: Mariana Irazoqui

June 15, 2016

Engagement on a tightrope (Spanish)

Venezuela is currently facing curtailed freedom of speech, human rights violations, shortages of essential goods, and ongoing public unrest is under debate, so independent and objective information is sought. Many believe that local media are under...

Catalogue: Latin America 2016: Research Renovation

Authors: Juan Chasan, Pablo Cibella, Orlando Riebman

Companies: StatMark Group, S.A.,

June 15, 2016

Advances in hybrid television audience measurement

EGTA is the European trade association for marketers of advertising solution across screens and audio platform. Their mission is to assist and enable televisions and radios to monetise effectively audiovisual content through advertising solutions.

Catalogue: Seminar 2016: Media Return on Investment

Author: Caroline Brasseur

June 15, 2016

Face to face but not eye to eye

The respondent of yesterday answered the phone, gave their time, and we were grateful. Today’s panellist is paid for their views and we often mistrust their motives and data. What of tomorrow’s respondent? They will be on a mobile device...

Catalogue: Congress 2015: Revelations

Authors: Pete Cape, Andrew Moffatt

June 15, 2015

TV re[defined]

In a short span of time, TV content has become available anytime and anywhere, opening up endless opportunities for viewing. Both rapidly and radically, we have seen TV redefined. In the midst of all this change, naysayers have predicted doom for TV....

Catalogue: Congress 2015: Revelations

Authors: Christian Kurz, Jo McIlvenna, Ben Himowitz, Ian Wright, Anna Noel Taylor

Companies: Tapestry, Flamingo

June 15, 2015

The zero moment of memory

This one-of-a-kind research is truly thought-provoking and may change the way you use technology. This lively presentation based on client and agency dialogue will illustrate a combination of emerging research methodologies through different...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: Olga Churkina-Voigt, Nick Drew

June 15, 2014

'Power of laughter'

This presentation will demonstrate inspiration in the following ways:-inspiring innovation in the measurement of actual audience reaction to content-new insights to inspire and inform the creation of visual content and the scheduling of advertising...

Catalogue: Congress 2014: What Inspires?

Authors: Christian Kurz, Jo McIlvenna, James Guerrier, Julia Lamaison

Company: GfK

June 15, 2014

Watch, play, live

We want to share with the audience our findings regarding how important sports are to people’s lives; How the way that people engage with sports has evolved from a simple "match watched” for one or two hours, to a more participative way of...

Catalogue: Latin America 2014: Accelerating Growth

Authors: Cynthia Rivera, Karina Besprosvan

June 15, 2014