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Research papers

Agricultural shows as a communication medium

In this paper I am concerned solely with their value as a means of communicating information about products and services, specifically to farmers. It is an area on which there is little information available, though in talking to manufacturers and...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Angus Thomas
May 1, 1968
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Citation

Thomas, A. (1968a, May 01). Agricultural shows as a communication medium. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/agricultural-shows-as-a-communication-medium


Research papers

Comments on mr. Knappert's paper

During the course of the paper given by Mr. Knapper from Makrotest it was mentioned that interviews with farmers can only be carried out by industrial interviewers. In the contrary we found that discussing political problems with farmers can not be...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Yola Laupheimer
May 1, 1968
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Citation

Laupheimer, Y. (1968a, May 01). Comments on mr. Knappert's paper. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/comments-on-mr-knappert-s-paper


Research papers

Forecasting capital expenditure on machinery and prefabricated buildings

This short paper summarises the main findings on some experimental research, particularly for the four year period 1960-1963. The paper will describe briefly, the thinking behind the approach, the method used to collect the information, what the data...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: W. Miller Crichton
May 1, 1968
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Citation

Crichton, W. M. (1968a, May 01). Forecasting capital expenditure on machinery and prefabricated buildings. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/forecasting-capital-expenditure-on-machinery-and-prefabricated-buildings


Research papers

Problems of government intervention in agriculture

The broad purposes of this paper are: 1. To review governmental intervention in agriculture in terms of reasons, objectives and means, and comment on some forces which seem to be changing the frame of reference and focus in which such intervention...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: T. K. Warley
May 1, 1968
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Citation

Warley, T. K. (1968a, May 01). Problems of government intervention in agriculture. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/problems-of-government-intervention-in-agriculture


Research papers
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Citation

Pickard, D. H. (1968a, May 01). Some comments on: "The problems of governments intervention in agriculture". ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/some-comments-on-the-problems-of-governments-intervention-in-agriculture-


Research papers

Problems of communicating with, and influencing farmers

The purpose of this paper is to present a point of view, albeit a somewhat academic point of view, on some of the problems of research into the process of communicating with farmers, and on some of the needed research in this field. In essence, valid...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Gwyn E. Jones
May 1, 1968
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Citation

Jones, G. E. (1968a, May 01). Problems of communicating with, and influencing farmers . ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/problems-of-communicating-with-and-influencing-farmers-


Research papers

Emphasis on problems or opportunities in dairy products marketing

I shall give some subjective views developed from irregular, recent but fairly frequent contacts with the dairy industry, mainly in Holland. To establish my audacity even further, I am talking to you as a marketer, not as a researcher.

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Maarten Van Mesdag
May 1, 1968
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Citation

Van Mesdag, M. (1968a, May 01). Emphasis on problems or opportunities in dairy products marketing. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/emphasis-on-problems-or-opportunities-in-dairy-products-marketing


Research papers

A price analysis of tomatoes in the Netherlands as a tool for framing marketing policy

In this paper an econometric price analysis of Dutch tomatoes will be presented. It is not only an effort at developing a tool of short run price forecasting. In fact, the analysis will be focussed on structural developments of the market. The plan...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: M. T. Meulenberg
May 1, 1968
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Citation

Meulenberg, M. T. (1968a, May 01). A price analysis of tomatoes in the Netherlands as a tool for framing marketing policy. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/a-price-analysis-of-tomatoes-in-the-netherlands-as-a-tool-for-framing-marketing-policy


Research papers

Problem of fact finding and prediction in the marketing of farm products

Throughout this paper, our attention was intentionally focused on the problems and difficulties with which agricultural policy is faced in regard to the 1possibilities and limitations of structural transformation. These were studied in the light of...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Gunther Schmitt
May 1, 1968
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Citation

Schmitt, G. (1968a, May 01). Problem of fact finding and prediction in the marketing of farm products. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/problem-of-fact-finding-and-prediction-in-the-marketing-of-farm-products