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Research papers

Improving market researcher's contribution to business decision making

This paper in the form of a ten-step guide is aimed at helping improve the quality of information-based business decision making. The paper encourages information suppliers to think more closely about ways in which they can help their decision making...

Catalogue: ESOMAR Global Healthcare 2001: Changes In Competitive Dynamics
Author: David Smith
Company: DVL Smith Ltd
April 1, 2001
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Citation

Smith, D. (2001a, April 01). Improving market researcher's contribution to business decision making. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/improving-market-researcher-s-contribution-to-business-decision-making


Research papers

A blueprint for helping customer insight professionals drive business growth

This presentation provides a blueprint for the mindset needed by customer insight professionals faced with the challenge of understanding how global influences and local needs combine to shape customer preferences that will drive business growth....

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Maryan Broadbent, Adam Riley
Company: DVL Smith Ltd
April 17, 2012
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Citation

Broadbent and Riley (2012a, April 17). A blueprint for helping customer insight professionals drive business growth . ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/a-blueprint-for-helping-customer-insight-professionals-drive-business-growth-


Videos

Big changes will deliver a big future

The customer insight industry is at a crossroads and to continue to flourish we need to know precisely what our marketing customers expect of us. This paper will be based on an authorative survey of senior marketing decision makers, who will be...

Catalogue: Congress 2013: Think Big
Authors: David Smith, Adam Riley
Company: DVL Smith Ltd
June 15, 2013
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Citation

Smith and Riley (2013a, June 15). Big changes will deliver a big future. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/big-changes-will-deliver-a-big-future


Research papers

If it ain't broke, fix it anyway

This paper examines the increasing use of usability studies to aid the development of new media products and services - predominantly websites - and looks at whether the growing distinction of usability as a discipline in itself is counter-productive...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Ian Horritt, Joseph Brown
Company: DVL Smith Ltd
February 3, 2002
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Citation

Horritt and Brown (2002a, February 03). If it ain't broke, fix it anyway . ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/if-it-ain-t-broke-fix-it-anyway-


Research papers

Quallyfication

The author argues the value of the qualitative mode can be particularly well harnessed if not restricted to the qualitative method. It can by definition add insight to almost any piece of information, including numbers. There is no reason why the...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Author: Andy Dexter
Company: DVL Smith Ltd
November 10, 2002
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Citation

Dexter, A. (2002a, November 10). Quallyfication. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/quallyfication


Research papers

Getting close to business

In the UK increasingly business to business researchers are beginning to operate in a business partner, rather than simply a data supplier, role. In this paper three UK business to business research practitioners discuss some of the challenges and...

Catalogue: Seminar 1988: Business To Business Research
Authors: Justin Gutmann, Stephen Ellis, David Smith
Company: DVL Smith Ltd
June 15, 1988
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Citation

Gutmann, Ellis and Smith (1988a, June 15). Getting close to business. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/getting-close-to-business


Research papers

The role of research in developing Europeanwide corporate communications

Industrial organizations are increasingly being faced with the challenge of deciding how best to communicate - on a European-wide basis - not just with their customers, suppliers, and shareholders, but with a wider audience of stakeholders. These...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Richard Beswick, David Smith
Company: DVL Smith Ltd
June 15, 1991
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Citation

Beswick and Smith (1991a, June 15). The role of research in developing Europeanwide corporate communications. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/the-role-of-research-in-developing-europeanwide-corporate-communications


Research papers

A website a day keeps the doctor away

The Internet is growing in popularity as a source of healthcare information. This growth raises the question of whether the Internet will simply gain hold as a way of obtaining general, top-line health information of whether digital technology will...

Catalogue: ESOMAR Global Healthcare Conference 2003
Authors: Joseph Brown, David Smith
Company: DVL Smith Ltd
February 23, 2003
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Citation

Brown and Smith (2003a, February 23). A website a day keeps the doctor away . ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/a-website-a-day-keeps-the-doctor-away-


Research papers

'There must be some way out of here' said the joker to the thief

Storytelling in business is going through a renaissance. In the last few years there has been a surge in the demand for storytelling and storytellers. Cultivating the ability to communicate effectively is one of the biggest challenges facing business...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Patrick Young, David Smith
Company: DVL Smith Ltd
September 15, 2010
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Citation

Young and Smith (2010a, September 15). 'There must be some way out of here' said the joker to the thief. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/-there-must-be-some-way-out-of-here-said-the-joker-to-the-thief