Resources Library by ANA

Report of working group

The starting point for our discussion was the recognition that social change is proceeding faster than at any time in human history. Politicians, administrators, and those involved in the political process are therefore like managers of industrial...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Authors: Karel C. P. Slootman, Andrew Robert McIntosh

June 18, 1980

The economic influence of young people in France its philosophical implications

Current French society defines itself increasingly in terms of children, because it is highly centred on the family, on what we might call the "new family". In the pages that follow, we shall first examine the importance of this influence on the...

Catalogue: Seminar 1980: Children And Young People

Author: Joël-Yves le Bigot

June 15, 1980

Observation, ethology and marketing research

An essential question in marketing research is how do we study human behaviour? Marketing research has drawn on two main sources for its answers, psychology and common sense. A third source is offered here, ethology, the biological study of...

Catalogue: Seminar 1980: Children And Young People

Author: John Richer

June 15, 1980

The symbolism of fashion

This paper sets out to examine the reciprocal relationship between fashion and adolescent development and to provide insight into the role which fashion plays in the life of the teenager. By explaining the symbolic nature of observable British...

Catalogue: Seminar 1980: Children And Young People

Author: Susan A. Fisher

June 15, 1980

An experimental study on the impact of television advertising on children

This paper deals with the question if and how television advertising causes changes in the behaviour and attitudes of children. In summer 1979 and in summer 1980 two pilot studies were carried out with the aim of obtaining first results which would...

Catalogue: Seminar 1980: Children And Young People

Authors: Gunther Haedrich, Alfred Kuss

June 15, 1980

Mass media and free time

The paper presents the objectives, the method, some results and forms of utilisation of a survey (ISJ Survey) on the reading habits, as regards the periodical press, of Italian children and young people (aged between 6 and 17), on exposure to other...

Catalogue: Seminar 1980: Children And Young People

Authors: Costantino Jannacone, Ennio Salamon

Company: DOXA

June 15, 1980

Psychographics and its practical application to the publishing business

This paper shows the findings of the first psychographics conducted in Italy on a national sample representative of the adult population ageing from 18 to 65 years and the practical application to a family weekly magazine which has a wide...

Catalogue: Seminar 1979: Publishing And The Communications Industry

Author: Costantino Jannacone

November 1, 1979

Qualitative research into Claret

In order to act as a direct input into the promotion of Belair Claret, a qualitative research exercisewas required in order to: 1. Provide a deeper understanding of winedrinking behavior and attitudes;2. Explore consumers' conceptions of claret at...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

July 1, 1979

The expansion of medical marketing research by the inclusion of political and social aspects

In this paper we will use German experience to illustrate how doctors react in their thoughts and opinions to these discussions, in particular to those initiated in 1976 by the government and some Federal Ministries. These sociopolitical discussions...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing

Authors: Friedhelm Brüdgam, Gerhard Studynka

June 15, 1979