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Observation, ethology and marketing research

Date of publication: June 15, 1980

Catalogue: Seminar 1980: Children And Young People

Author: John Richer

Abstract:

An essential question in marketing research is how do we study human behaviour? Marketing research has drawn on two main sources for its answers, psychology and common sense. A third source is offered here, ethology, the biological study of behaviour.

John Richer

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Research Papers

Observation

Catalogue: The European Marketing Research Review 1970

Author: Georg Tolken

 

June 15, 1970

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Citation

Tolken, G. (1970a, June 15). Observation. ANA - ESOMAR. Retrieved July 31, 2025, from


https://ana.esomar.org/documents/observation


Research Papers

Observation and pseudo-experimentation

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Author: Alain Zwilling

 

November 1, 1977

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Citation

Zwilling, A. (1977a, November 01). Observation and pseudo-experimentation. ANA - ESOMAR. Retrieved July 31, 2025, from


https://ana.esomar.org/documents/observation-and-pseudo-experimentation


Research Papers

Ethology and the web

Catalogue: ESOMAR Net Effects 1999

Author: Andrew Jeavons

 

June 15, 1999

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Citation

Jeavons, A. (1999a, June 15). Ethology and the web. ANA - ESOMAR. Retrieved July 31, 2025, from


https://ana.esomar.org/documents/ethology-and-the-web


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Economic forecasts with special reference to field studies Authors: Jan van Rees
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Citation

Richer, J. (1980a, June 15). Observation, ethology and marketing research. ANA - ESOMAR. Retrieved July 31, 2025, from


https://ana.esomar.org/documents/ethology-and-the-web