Abstract:
An essential question in marketing research is how do we study human behaviour? Marketing research has drawn on two main sources for its answers, psychology and common sense. A third source is offered here, ethology, the biological study of behaviour.
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Research Papers
Observation
Catalogue: The European Marketing Research Review 1970
Author: Georg Tolken
 
June 15, 1970
Research Papers
Observation and pseudo-experimentation
Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Author: Alain Zwilling
 
November 1, 1977
