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Videos
French government: Nudge me tender
Ethnography lies at the heart of re-inventing and promoting customer-centric services. A keystone of behavioural economics, it inspires policy makers to re-design their actions for more efficient results with easy and cheap nudges. This paper...
Catalogue: Congress 2014: What Inspires?
Authors: Eric Singler, Etienne Bressoud, Françoise Waintrop, Richard Bordenave
Company: BVA Group
June 15, 2014
Videos
Strategic B2B market analysis for global companies
In the face of globalisation, analysis of multi-industry and multi-country B2B market seems increasingly complex and challenging. It can turn into an easy task, though, if the research methodology is refined and based on carefully selected key...
Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Author: Indre Cesniene
June 15, 2014
Videos
Storytelling lunch briefing (Spanish)
Storytelling lunch briefing by Patricio Pagani, Infotools, New Zealand.
Catalogue: Latin America 2014: Accelerating Growth
Author: Patricio Pagani
Company: Infotools
June 15, 2014
Videos
Running research communities in Asian markets
Online research communities are the new star in market research. These online platforms connect a company with a group of interested and interesting consumers to collaborate with in qualitative research. With the rise of social media, Asian consumers...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Tom De Ruyck, Erica Van Lieven
Companies: InSites Consulting, Direction First
June 15, 2014
Videos
How to get so much more from mobile
MESH have been capturing mobile data and integrating it with other sources since 2006. Over that time period the industry has recognised the value of mobile but realising its potential and when to do so and for what is a bigger challenge. This...
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Christopher Wallbridge
June 15, 2014
Videos
Sustainable research
Sustainability is at the top of all major companiesâ agendas, yet it is an issue that tends to get siloed in research into research about sustainability or giving to charity. PepsiCo and MESH Planning are seeking to integrate sustainability into...
Catalogue: Congress 2013: Think Big
Authors: Fiona Blades, Ana Alvarez
Company: MESH Experience
June 15, 2013
Videos
Creating a new playbook
The biggest challenge to the future of qualitative research is that more and more people who do not understand the qualitative paradigm are able to conduct projects, using sophisticated tools, without the knowledge of how to conduct and analyse...
Catalogue: Qualitative 2013: Brilliant Transformations
Author: Ray Poynter
June 15, 2013
Videos
