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Research papers
My Sex, My Way!
The importance of technology-driven approaches in today?s agile research landscape is widely recognised ? from sampling and automated solutions to real-time reporting, technology is transforming the way we conduct and deliver high-quality research...
Catalogue: Congress 2023
Authors: Oana Stroie, Tania Page
September 27, 2023
Research papers
Boosting fan engagement
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}MindProber and Eleven Sports use the first automated biometric media testing platform to...
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Pedro Almeida, Nuno Miranda
September 8, 2019
Research papers
Looking inside the Digi-Qual Toolbox
As a result, new digital qualitative methodologies have emerged to begin to address these and other challenges. Based on the ESOMAR Global Market Research 2018 industry report, 43% of qualitative research is conducted using online methodologies (i.e....
Catalogue: Latin America 2019
Authors: Garnette Weber, Cláudia Mota, Dalila Antonacachi
Companies: Fine, Itracks
April 7, 2019
Research papers
Implementing automation in LATAM
PepsiCo and Zappi's global alliance is changing the dynamic of how research is framed, analyzed and applied. Automation brings significant advantages such as costs and timings, as well as the path for better more structured research.
Catalogue: Latin America 2019
Authors: Gabriel Velez, Fabio Paiva
Company: PepsiCo
April 7, 2019
Research papers
A new generation of craftsmanship
We set ourselves the challenge of forecasting the future for our insights engine, asking ourselves a series of questions about how we conceive insights across Unilever as a whole, how the field of insights is evolving, and about the needs and...
Catalogue: Congress 2018
Author: Myralda Derks
September 23, 2018
Research papers
Insight automation: Democracy, ethics and efficiency
In this paper, the journey from fragmented insight to insight automation- and the meaning of the term "insight automation" itself- will be explained, as will the benefits of having a strong platform and process in place to manage insight. This case...
Catalogue: Congress 2018
Authors: Jamie Rayner, Elizabeth P. Morgan
September 23, 2018
Research papers
Data integration and the future of market research
While the use of automation for text and data analysis, charting, or sampling continues to grow, not everyone is convinced. We will explore how market research needs to create situations where automation leads to a change in the way research is done....
Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Elizabeth May
Company: Research Now SSI
May 13, 2018
Research papers
The wave of automation
Automation and neuro-research are the two biggest waves in consumer research market ocean. In the nearest future, they will revolutionise the entire industry by merging into one huge tsunami- automated neuro-research- a process understandable and...
Catalogue: Big Data World 2017: Smart Data Integration
Author: Dmitry Gaiduk
Company: CoolTool Inc
November 10, 2017
Research papers
