Back

Insight automation: Democracy, ethics and efficiency

Date of publication: September 23, 2018

Catalogue: Congress 2018

Authors: Jamie Rayner, Elizabeth P. Morgan

Abstract:

In this paper, the journey from fragmented insight to insight automation- and the meaning of the term "insight automation" itself- will be explained, as will the benefits of having a strong platform and process in place to manage insight. This case study outlines the way insights automation has paved the way for the efficient democratization of insights, to create a strategic role for market research within the corporation.

Jamie Rayner

Author

This is a long description of some author details.

Elizabeth P. Morgan

Author

This is a long description of some author details.

Research Papers

Value of vir-ture: Virtual understanding culture

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Kshipra Rustogi

Company: Kantar

November 11, 2018

×

Citation

Rustogi, K. (2018a, November 11). Value of vir-ture: Virtual understanding culture. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/value-of-vir-ture-virtual-understanding-culture


Research Papers

A new generation of craftsmanship

Catalogue: Congress 2018

Author: Myralda Derks

 

September 23, 2018

×

Citation

Derks, M. (2018a, September 23). A new generation of craftsmanship. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/a-new-generation-of-craftsmanship-9343


Research Papers

Data integration and the future of market research

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Elizabeth May

Company: Research Now SSI

May 13, 2018

×

Citation

May, E. (2018a, May 13). Data integration and the future of market research. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/data-integration-and-the-future-of-market-research


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Rayner and Morgan (2018a, September 23). Insight automation: Democracy, ethics and efficiency. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/data-integration-and-the-future-of-market-research