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Insight automation: Democracy, ethics and efficiency

Date of publication: September 23, 2018

Catalogue: Congress 2018

Authors: Jamie Rayner, Elizabeth P. Morgan

Abstract:

In this paper, the journey from fragmented insight to insight automation- and the meaning of the term "insight automation" itself- will be explained, as will the benefits of having a strong platform and process in place to manage insight. This case study outlines the way insights automation has paved the way for the efficient democratization of insights, to create a strategic role for market research within the corporation.

Jamie Rayner

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Elizabeth P. Morgan

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Insight automation: Democracy, ethics and efficiency

Catalogue: Congress 2018

Authors: Jamie Rayner, Elizabeth P. Morgan

 

September 23, 2018

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Citation

Rayner and Morgan (2018a, September 23). Insight automation: Democracy, ethics and efficiency. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/insight-automation-democracy-ethics-and-efficiency


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Velez and Paiva (2019a, April 07). Implementing automation in LATAM. ANA - ESOMAR. Retrieved May 13, 2025, from


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Citation

Rayner and Morgan (2018a, September 23). Insight automation: Democracy, ethics and efficiency. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/market-research-and-democracy