Insight automation: Democracy, ethics and efficiency

Date of publication: September 23, 2018

Catalogue: Congress 2018

Abstract:

In this paper, the journey from fragmented insight to insight automation- and the meaning of the term "insight automation" itself- will be explained, as will the benefits of having a strong platform and process in place to manage insight. This case study outlines the way insights automation has paved the way for the efficient democratization of insights, to create a strategic role for market research within the corporation.

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