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Videos

Unlocking Consumer Minds

In the fast-moving consumer goods (FMCG) sector, the first 200 milliseconds of the initial encounter with a package make the difference. Consumers either like what they see and go for it, or they move on to alternative products. However, the reasons...

Catalogue: Latin America 2024
Authors: Luis Fernando Rico Navas, Cornelia Schonberger
Company: MindMetriks
April 24, 2024

Research papers

Unlocking Consumer Minds

In the fast-moving consumer goods (FMCG) sector, the first 200 milliseconds of the initial encounter with a package make the difference. Consumers either like what they see and go for it, or they move on to alternative products. However, the reasons...

Catalogue: Latin America 2024
Authors: Luis Fernando Rico Navas, Cornelia Schonberger
Company: MindMetriks
April 24, 2024

Webinars

A glimpse of the future

EyeSee for an expert panel discussion looking into e-commerce practices and habits in the APAC region. With an e-commerce-first approach to business in the wake of the COVID-19 pandemic, both retailers, manufacturers, and delivery businesses along...

Catalogue: Webinars 2021
Authors: Sanja Copic, Anatole Rousseau, Delphine Dierckx, Tom Vande Moortel, Omnath Killekar
Companies: EyeSee, Swiggy, Barilla, Foodpanda
July 27, 2021

Research papers

Multi-methods cocktail

How do our brains experience Print, Digital, TV and Outdoor Advertising differently? In this talk, you'll discover the answer, based on a fusion of cutting edge technologies such as Eye Tracking, Virtual Reality and EEG neuroscience.

Catalogue: Fusion 2019
Author: Tom van Bommel
Company: Unravel Research
November 10, 2019

Videos

Multi-methods cocktail

How do our brains experience Print, Digital, TV and Outdoor Advertising differently? In this talk, you'll discover the answer, based on a fusion of cutting edge technologies such as Eye Tracking, Virtual Reality and EEG neuroscience.

Catalogue: Fusion 2019
Author: Tom van Bommel
Company: Unravel Research
November 10, 2019

Research papers

Measuring potential virality of content

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}This paper discusses the neurological understanding behind what makes a content click with the viewers and demonstrates how we can use new techniques such as EEG...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Mahesh Agarwal
Company: PT. Neurosensum Technology International
September 8, 2019

Research papers

Boosting fan engagement

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}MindProber and Eleven Sports use the first automated biometric media testing platform to...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Pedro Almeida, Nuno Miranda
September 8, 2019

Videos

Measuring potential virality of content

This paper discusses the neurological understanding behind what makes a content click with the viewers and demonstrates how we can use new techniques such as EEG (Electroencephalogram) to measure the subconscious impact of the content on the viewers,...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Mahesh Agarwal
Company: PT. Neurosensum Technology International
September 8, 2019

Videos

Boosting fan engagement

MindProber and Eleven Sports use the first automated biometric media testing platform to offer a new currency of fan engagement to sports, directly measured from fans hearts.

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Pedro Almeida
September 8, 2019