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Research papers

Theory and practice of media mix decisions

This paper is aimed to throw some light on the ways media research data are, indeed, affecting the media planning processes. Although the media availability in West Germany is entirely different from the availability of media in Canada, the planning...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Authors: Rolf Speetzen, Hans Vorster
April 11, 1984
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Citation

Speetzen and Vorster (1984a, April 11). Theory and practice of media mix decisions . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/theory-and-practice-of-media-mix-decisions-


Research papers

Research for the development of Frankfurt Financial Times

In this paper I will be mainly talking about the research done in the third of these phases and I will confine ray attention to research needs of editorial and of circulation marketing. As a general observation with respect to these needs, we do...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Michael D. Ryan
November 23, 1983
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Citation

Ryan, M. D. (1983a, November 23). Research for the development of Frankfurt Financial Times . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/research-for-the-development-of-frankfurt-financial-times-


Research papers

Making the editorial matter of medical magazines more attractive

In Germany two continuous research services are available measurement the relative readership of the editorial elements in 30 major medical magazines. One service is private, the other one is part of the syndicated audience research organisation...

Catalogue: Seminar 1983: Publishing A Better Product
Authors: Ilse Meier, Gerhard Zacharias
November 23, 1983
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Citation

Meier and Zacharias (1983a, November 23). Making the editorial matter of medical magazines more attractive. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/making-the-editorial-matter-of-medical-magazines-more-attractive


Research papers

The contribution survey research can make to the decision-making process

The following paper reports on a dialogue held between the President of the German Constitutional Court and the author. This dialogue was set in motion indirectly by an article the author published in 1979 in the Frankfurter Allgemeine Zeitung about...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1983
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Citation

Noelle-Neumann, E. (1983a, June 15). The contribution survey research can make to the decision-making process. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-contribution-survey-research-can-make-to-the-decision-making-process


Research papers

Importance of trend research in the marketing branch of the pharmaceutical industry

Until recently, the German pharmaceutical market was hardly subject to any changes which resulted from a general economic development or the population's changed attitude as to values in general. As far as the Federal Republic of Germany is...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: Rudolf Sommer
Company: Basis-Kontakt GmbH
June 15, 1983
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Citation

Sommer, R. (1983a, June 15). Importance of trend research in the marketing branch of the pharmaceutical industry. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/importance-of-trend-research-in-the-marketing-branch-of-the-pharmaceutical-industry


Research papers

The contribution survey research can make to the decision-making process (German)

The following paper reports on a dialogue held between the President of the German Constitutional Court and the author. This dialogue was set in motion indirectly by an article the author published in 1979 in the Frankfurter Allgemeine Zeitung about...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1983
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Citation

Noelle-Neumann, E. (1983a, June 15). The contribution survey research can make to the decision-making process (German). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-contribution-survey-research-can-make-to-the-decision-making-process-german-


Research papers

Alternative behaviour in the Federal Republic of Germany Potential and trends (German)

In 1981 STERN magazine released the survey "LEBENSZIELE - Potentiale und Trends alternativen Verhaltens" (Aims in Life - The Potential of and Trends in Alternative Behaviour), the first complex representative analysis of "alternative" movements among...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Ortrun Venth
June 15, 1982
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Citation

Venth, O. (1982a, June 15). Alternative behaviour in the Federal Republic of Germany Potential and trends (German). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/alternative-behaviour-in-the-federal-republic-of-germany-potential-and-trends-german-


Research papers

Up-market target groups (UTG): Competencies- consumption-communication

STERN here with presents the study "Up-Market Target Groups UTG (Gehobene Zielgruppen)" in which the attitudes and behaviour of West German senior executives in industry and administration are analysed. Around 3 million members of the West German...

Catalogue: Seminar 1982: Improving Media Research
Authors: Marianne Wagner, Jörg Laufer
June 15, 1982
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Citation

Wagner and Laufer (1982a, June 15). Up-market target groups (UTG): Competencies- consumption-communication. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/up-market-target-groups-utg-competencies--consumption-communication


Research papers

The importance of market research in the analysis of the energy situation in the Federal Republic of Germany after the energy crisis 1973/74 (German)

I shall divide my presentation into two parts. Part one will cover in a concise form the energy balance in the Federal Republic of Germany, and part two will cover the situation after the first energy crisis in detail and discuss how, by means of...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Karl-Friedrich Holm
June 15, 1982
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Citation

Holm, K. (1982a, June 15). The importance of market research in the analysis of the energy situation in the Federal Republic of Germany after the energy crisis 1973/74 (German). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-importance-of-market-research-in-the-analysis-of-the-energy-situation-in-the-federal-republic-of-germany-after-the-energy-crisis-1973-74-german-